Mobile App Startups and the Billion Dollar “Instagram Effect” Lizzie Donnachie | 22 Nov 2012, 11:45 AM Tags: apps, Applications Entrepreneurial minds are always on the lookout for the next best way to turn a quick profit. As global technology experiences a paradigm shift towards always-on, mobile solutions, more startups are focusing their efforts on mobile application development. Is this type of venture an easy bet, or a quick way to see a business fail amidst a swarm of competitors? Comments: 0
Responding to Responsive Design Lizzie Donnachie | 19 Oct 2012, 01:04 PM Tags: Responsive Web Design Have you checked out a website on your phone or tablet recently and found yourself scrolling down and across, and zooming in and out, in order to be able to read its content? Don't let your customers have the same experience. Comments: 0
Personalising your brand Lizzie Donnachie | 29 Aug 2012, 03:35 PM Tags: Brands, Partners, B2C, B2B I recently read an article about the return of company mascots. You know: the likes of Wenlock and Manderville for the London 2012 olympics, but for companies rather than events. Well they are coming back, and it makes a lot of sense. Comments: 0
Microsoft SMB Partners with ltd365 Lizzie Donnachie | 24 Aug 2012, 02:30 PM Tags: Partnerships, Microsoft, Women in Tech, Ltd365 Microsoft partners with female entrepreneur organisation Ltd365. Find out what they are doing to support SMBs in the US. Comments: 0
Some Psychology behind Social Media Advertising Lizzie Donnachie | 24 Aug 2012, 02:10 PM Tags: Social Media, social marketing, Facebook, Psychology If you are interested in online advertising or sociam media marketing, you'll be aware that one of the most attractive qualities of Facebook advertisingis the targetting possibilities due to the large expanse of personal information users post on their profiles. But is there anything else that makes these ads often times so effective? Comments: 0