Over the weekend, I overheard a couple talking about the Guardian app. She
was using the free app while he had upgraded to the yearly
subscription for £3.99pa. He admitted that he couldn’t see much
difference between the two versions but was happy to financially support an
organisation which he felt provided a good service. As a marketer, I was
impressed that the perception a brand's content could influence someone’s
buying decision to buy something which was normally free.
What has this got to do with marketing?
“I get it.” That’s what great writing is all about. The moment when your
audience are on the same page as you, when they understand your ideas and your
message – when they get what you’re all about. Working with professional
writers can directly impact the success of your marketing campaigns, because
they understand how to develop copy that resonates with your customers. They’ll
steer you clear of jargon, polish up your grammar and put your message in words
your audience will remember. Not only does quality content ensure your
audience “gets it”, but they'll even pay for it .