The opportunity:

iSOFT supplies software to the healthcare sector and has a strong market presence worldwide. Which meant that iSOFT’s medical professionals and technology innovators were ideally positioned to start and sustain a debate around innovation in healthcare. An important component of the communications strategy was to hold events where healthcare professionals could meet and discuss innovation.

The strategy:

Metia worked with iSOFT to define the audience, design the delegate experience and critically to determine the agenda for the inaugural event. A series of global and national leadership events were planned, supported by the creation of an online community. Over 200 delegates attended to listen to innovation luminaries such as  David Brailer, former US healthcare Czar and speaker Malcolm Gladwell, international thought leader in social affairs, marketing and economics; putting iSOFT firmly at the heart of the healthcare debate.

The outcome:

“We wanted to position iSOFT at the centre of a new and emerging group of thought leaders who are driving innovation in healthcare,” said Dr Michael Dahlweid, iSOFT’s Chief Medical Officer.  “Innovation can’t take place in isolation. Real breakthroughs depend on groups of patients, clinicians, researchers and policy makers coming together to shape a future for healthcare that satisfies their different needs.”

If you are looking to increase brand awareness or generate leads, my colleagues in Metia's event team know a thing or two about bringing people together. From physical events to virtual events, they will advise on the most suitable event for your objective and budget including conferences, networking and webinars.