A virtual
event is a new tool for your marketing mix. It brings together thousands
of prospects using rich media, social networks, live and on-demand information.
It complements digital tools such as websites, online display advertising,
webinars, SEM/SEO, and demonstrates your technical capabilities to your audience.
One of Metia's Account Directors, Shauna Isaac, has shared with me 5 reasons to choose a virtual event:
- Expand your potential audience: There’s no need to travel and no physical limitations.
This means everyone up to the most senior managers and CEOs can attend without restriction.
- Improve ROI: Connect with more quality leads for lower overheads.
- Access at all times: As your event can be accessed at anytime, and as many
times as the participant wants to come back, you can extend its duration as
needed.
- Flexible content: Add new content to your event at
any time and provide easy sharing through social networks. Take a dynamic
approach and adapt content to meet audience needs.
- Understand your users: With a Virtual Experience you can see what your
attendees are most interested in and provide metrics for business intelligence.
For more information about virtual events, check out our Microsoft virtual event case study or contact Shauna on +44 20 3100 3500.