Profile of the week: Rabobank and online services Monique Pronk | 2 Feb 2011, 03:17 PM Tags: Partner & Developer, Metia London, Marketing Resource Management, Customer Marketing, Marketing Operations, Metia Group, User experience Managing marketing operations and external agencies can be time consuming; filled with unnecessary duplication and Chinese whispers. It can wear... Comments: 0
Get someone else to boast about your organisation Monique Pronk | 24 Jan 2011, 10:23 AM Tags: Metia London, Influence, Metia Group, Media relations, Customer reference programs Just like Tripadvisor and TopTable, personal recommendations achieve greater brand awareness and sales opportunities compared to self-promotion. ... Comments: 0
Social media lets you talk “with” B2B customers Monique Pronk | 18 Jan 2011, 02:10 PM Tags: digital, Metia Group, Social, Metia London The B2B sector is often more formal than the B2C market, but Metia is seeing a growing trend for social media within this sector. The advantages... Comments: 0
Take your internal comms to the loo Monique Pronk | 22 Dec 2010, 03:56 PM Tags: Social, Metia London, Influence, Marketing Operations, Metia Group Internal communications are important, but may not be a priority in your colleague’s inbox when client/boss/ spam emails are waiting... Comments: 0
Who signed off this Virgin Altantic ad? Monique Pronk | 21 Dec 2010, 01:36 PM Tags: Social, Digital, Metia London, Customer Advocacy, Customer Marketing, Influence, Metia Group The brand police at Virgin Atlantic should be a bit worried about their new advert. Where has their fun, sexy, feel-good personality gone? I don't... Comments: 2