http://metia.com/london/monique-pronk Fri, 17 Feb 2012 15:00:00 +0100 Fri, 17 Feb 2012 15:00:00 +0100 Monique Pronk /london/monique-pronk/2012/02/marketing-news-in-90-seconds/#number-of-comments Absorb a week’s worth of marketing news in 60 seconds with a quick wrap up: Barclays allows users to make mobile payments with their new app. Pinterest can help distinguish your brand. Check out marketing ideas for Pinterest of light/medium/heavy social media users. Search results can get higher up the results page by devoting some of your web space to keyword-rich content. Read more SEO ideas here. App of the week helps shoppers identifying their size for each retailer. Read about this retail app launch. Design has become imaginative with these clever chopsticks and interactive business cards. Interactive animation allowed users to beautifully alter Van Gogh's painting. Finally, watch the brilliant tongue-in-cheek analysis of creating the optimum presentation based on user ratings. /london/monique-pronk/2012/02/marketing-news-in-90-seconds/ /london/monique-pronk/2012/02/marketing-news-in-90-seconds/ Fri, 17 Feb 2012 15:00:00 +0100 Monique Pronk /london/monique-pronk/2012/01/news-from-ces-2012,-las-vegas/#number-of-comments Technology tradeshows are pretty exciting places… even if I happen to be 8412km from the live event. CES 2012 started in Las Vegas, Nevada today with exciting announcements and launches every day until Thursday.  My favourite so far is the new security tag (1min video) which helps users find everyday items including keys, wallet and phone. Unlike other tags which alert users using an alarm, it keeps a record of where the item was last so you can navigate back to its exact location. With data protection and security prevalent in our society, I’m already planning a new lead-generation campaign to incorporate this time-saving device. Metia have been helping organisations deliver marketing campaigns for many years, so get in touch… even if you are 8412km away. /london/monique-pronk/2012/01/news-from-ces-2012,-las-vegas/ /london/monique-pronk/2012/01/news-from-ces-2012,-las-vegas/ Mon, 09 Jan 2012 16:09:00 +0100 Monique Pronk /london/monique-pronk/2012/01/aussies-boost-retail-sales-with-in-store-social-media/#number-of-comments Popping out for some retail therapy is becoming a pay-day habit for the @MetiaCRP team. With Covent Garden a stone's throw away, we are spoilt for choice, particularly with the everlasting sales. However, it appears Australian retailers are set to reinvent the in-store experience as they adopt new digital marketing techniques. While digital technologies are no new story for the retail industry, retailers down-under have launched an initiative which allows shoppers to blend offline shopping with social media. The new interactive display system lets them to try on new clothing before posting an image onto Facebook, giving friends and family the opportunity to comment in real time. Retailers are hoping this new interactive technology and instantaneous feedback will boost sales, as suggested by Harvard Business School. With pay-day only a few weeks away, fingers crossed this technology makes its way to Long Acre before we do.   Metia are a digital marketing agency that work with brands to drive lead generation through creative marketing campaigns. To get in touch, give us a call. /london/monique-pronk/2012/01/aussies-boost-retail-sales-with-in-store-social-media/ /london/monique-pronk/2012/01/aussies-boost-retail-sales-with-in-store-social-media/ Fri, 06 Jan 2012 12:17:00 +0100 Monique Pronk /london/monique-pronk/2011/10/the-only-opinion-that-matters-in-marketing/#number-of-comments More often than not, everyone loves to share their opinion. When it comes to marketing, this includes every aspect of a campaign from brainstorming new ideas, the tone of the messaging or how a landing page should be formatted. Nodding your head yet? These third party opinions can be a bit overwhelming, as your colleagues may not be up to speed with the objectives or structure. Your campaign can also be interrupted when other internal stakeholders jump on board mid-way through with new ideas. This can result in misunderstandings as they've missed the initial briefing meetings and may result in backtracking and miscommunications. Without a doubt, you'll know how to plan, manage and execute a marketing campaign. So here are 3 tips to handle everyone's opinion: Find out who is your boss' boss. Not only do you want to generate leads, you always want to make your boss and their boss look good. Ensure they both understand your marketing objectives as their interest will raise the profile of your campaign internally and limit the number of opinions which you actually need to (re)act on. Bite your tongue, keep on listening and act on the ideas which make common sense. Marketing campaigns often pull together a variety of internal stakeholders, and the upside is that simple and smart ideas may be brought to your attention. Allow your colleagues the opportunity to be heard, and they'll be more inclined to offer support when you need it. Keep your head down and plough forward with your campaign. There are only so many changes you can make before the campaign has been watered down safe but sluggish.  Remember, further to point 1, you should always listen to your customer's opinion. While planning and developing your campaign, keep one ear on the ground and check if any major events have occurred which may directly affect  your campaign. A few tweaks in messaging, deliverables and timing is often all you need to drive home the messages your customers want to hear. /london/monique-pronk/2011/10/the-only-opinion-that-matters-in-marketing/ /london/monique-pronk/2011/10/the-only-opinion-that-matters-in-marketing/ Tue, 04 Oct 2011 08:17:00 +0100 Monique Pronk /london/monique-pronk/2011/07/versatility-of-qr-codes/#number-of-comments Hats off to this gentleman. As part of a wider experiential marketing campaign, he had a QR code tattooed onto him which successfully displayed an animation. Certainly shows the versatility of QR codes.   /london/monique-pronk/2011/07/versatility-of-qr-codes/ /london/monique-pronk/2011/07/versatility-of-qr-codes/ Mon, 11 Jul 2011 10:45:00 +0100 Monique Pronk /london/monique-pronk/2011/06/one-birthday-two-cakes/#number-of-comments A quick look around the office tells me that we are a happy bunch of people. Today my colleague received two cakes for her birthday, our tomato plants seemed to shot up overnight and we notched up more stars on our celebrity-wall-tracker.   If you want to be part of the Metia team, check out the current openings here. /london/monique-pronk/2011/06/one-birthday-two-cakes/ /london/monique-pronk/2011/06/one-birthday-two-cakes/ Tue, 28 Jun 2011 16:40:00 +0100 Monique Pronk /london/monique-pronk/2011/06/off-to-the-ipm-awards-we-go/#number-of-comments There is a great buzz in the office with the Institute of Promotional Marketing Award ceremony tonight. Out of 250 entrants, 87 campaigns have been shortlisted, including our “When Three Become One” project. We’re going head-to-head with the likes of Samsung Electronics, Coca-Cola GB, The Department of Health, Johnson & Johnson, Mercedes Benz, and Children In Need. Fingers crossed we add another trophy to the cabinet! Update on 17/06/11: We did it! We’ve won one of the Institute for Promotional Marketing awards this evening… Winner in the B2B category. Such a great feeling, all the hard work was worth it.   /london/monique-pronk/2011/06/off-to-the-ipm-awards-we-go/ /london/monique-pronk/2011/06/off-to-the-ipm-awards-we-go/ Thu, 16 Jun 2011 09:36:00 +0100 Monique Pronk /london/monique-pronk/2011/06/a-new-life-for-forgotten-coins/#number-of-comments Our office is full of different nationalities. From my desk, I can see Antipodeans, Asians, Americans, Irish, Korean, Polish, Spanish, and of course, British colleagues. With such an assorted bunch under one roof, there are often various currencies floating around. It’s like people come back to the office after visiting home and realise they’ve still got 55cents left in the purse. Of such little value, these coins are often abandoned in top drawers. Recently I’ve come across multiple stashes of foreign coins sitting around our office. It got me thinking “who would appreciate these foreign coins? How could value be created out of 55cents?”. My answer: charities. With their budgets being cut, the public sector would find value in coins. I’d love to see a public sector organisation jump on this bandwagon and launch a campaign which encourages organisations to open up their top drawers and donate their coins. As I see it, the response rate would be high because the individuals have forgotten about these coins, which speeds up their decision making process when deciding to donate. This is just one idea. Multiple that by my 230 colleagues and Metia is a hub for new ideas. To help our clients get into this creative mind set, we encourage them to join us for a ‘discovery session’. We pull them away from their distractions (their inbox) and into a new creative space (our offices). Here we discover their campaign goals, potential barriers, desired end goals. By the end of the day, our clients leave feeling stimulated with new concepts and ideas, and we leave with a whole lot of actions. And if you don't know what to do with your forgotten coins, we found the National Portrait Gallery would happily give them a new life. /london/monique-pronk/2011/06/a-new-life-for-forgotten-coins/ /london/monique-pronk/2011/06/a-new-life-for-forgotten-coins/ Mon, 06 Jun 2011 12:56:00 +0100 Monique Pronk /london/monique-pronk/2011/05/running-about-london-to-meet-a-deadline/#number-of-comments Had a best afternoon today. I am working with my colleagues on an unmoveable deadline, and I realised that a key piece of information was missing. The client release form. It wasn’t missing… but more sitting in my client’s inbox. I recognise everyone gets busy, and I’m even more forgiving when it is a client. But this deadline was creeping up on me and I wasn’t any closer to getting it signed off. Fortunately my client didn’t mind the frequent reminders and voicemails – they are paying us to deliver on time and could understand why I had him on speed dial. So today was the day to take action. I knew he was in the office and I was prepared to camp out in his office's reception. I dashed across town and “turned up” on his door step…. to find out that he was out. Ah, man alive, I knew I had built some buffers into the project timeline but I hadn’t planned for this. But I remained cool, calm and collected – thank goodness I went to Girl Guides – and called him. Me: “Mr Client, I am looking for you” (trying to sound in control) Client: “I know, I saw your mail. I’m out for a late lunch” Me: “Ah, righto. Well, I’ll wait for you in your reception… you will be back within the hour?” (frantically trying to come up with a Plan B while on the hoof) Client: “Hmmm, probably not” Me: “Oh ok... well where are you? Are you still in London? I’ll come find you, wherever you are” (slightly drastic call, but I was prepared to do what it takes to keep the project on schedule) Client: “Great, I’m about a mile away, see you soon”. Now, I’m a cyclist. I can cycle until the cows come home. In fact, I’ll happily cycle until the cows have come home, had their supper and are getting ready for a cozy night in the barn. But to jog there – my little legs didn’t know what hit them! But I swanned into the restaurant, acting all cool, and got that signature! That’s right, I did it. I got the ink on the page. I really wanted to high five my client but considering we were in a fairly nice restaurant, I kept my enthusiasm under wraps. However, when I got back to work, I was high fiving every colleague who would let me. So the moral of the story is: achieving deadlines is what we do at Metia. We love to, it makes us feel good. And we are good at it – even if we do need to run around London to meet a deadline. /london/monique-pronk/2011/05/running-about-london-to-meet-a-deadline/ /london/monique-pronk/2011/05/running-about-london-to-meet-a-deadline/ Mon, 23 May 2011 12:59:00 +0100 Monique Pronk /london/monique-pronk/2011/05/everyone-likes-a-sell-out-event/#number-of-comments Oversubscribing flights: not cool. Oversubscribing rental cars: equally exasperating. Oversubscribing a client’s event: huge brownie points all round! Further to the Internet Society blog, I’m working to increase and manage registrations. I feel like I’m a digital snail; sliding around the net and leaving a sticky trail with all the details about the event. Of course, everyone likes a “sell out” event, so we are attacking NYC from all angles using: Email invitations Blogs Twitter Press releases Online comments Digital recommendations (retweets, comments on blogs, forwarded e-invitations) Getting on the blower and inviting friends, family and colleagues. Personal recommendations As the event is less than 4 weeks away, registrations are filling up. This is always nice, isn’t it. From an ROI point of view, the method with the greatest impact on registrations is personal recommendations. Whenever a new attendee registers, I contact them to find out who they’d recommend to join us. Initially I thought it may be a bit too “big brother” like, but I’ve found the complete opposite true. Instead, the attendees are delighted to be asked and often suggest their friends, family and colleagues. Now I feel like we are cooking with gas and I feel a community is being built in the lead up to the event. Fortunately, when you’ve got such respected speakers, it is not a difficult sell. If you want to hear how the Internet is changing, jump over the pond on the 14th of June. /london/monique-pronk/2011/05/everyone-likes-a-sell-out-event/ /london/monique-pronk/2011/05/everyone-likes-a-sell-out-event/ Mon, 16 May 2011 16:41:00 +0100 Monique Pronk /london/monique-pronk/2011/04/happy-birthday-to-charlie-chaplin/#number-of-comments Google's ever changing logo is always engaging but today is the first time I've seen them incorporate a video. This fun, black and white video commemorates what would have been Charlie Chaplin's 122nd birthday. I expected +1 million views, but at time of writing, You Tube had recorded 303 views especially considering the story was run with a few national, red top newspapers.  /london/monique-pronk/2011/04/happy-birthday-to-charlie-chaplin/ /london/monique-pronk/2011/04/happy-birthday-to-charlie-chaplin/ Fri, 15 Apr 2011 15:05:05 +0100 Monique Pronk /london/monique-pronk/2011/04/why-telemarketing-works/#number-of-comments Cleansing data can be arduous and time consuming, but boy is the outcome worth it! Marketers often have a hard time convincing their internal stake holders of its value so here are my top tips to overcome this challenge. How to get sign off from you CEO? Remind your CEO that the cost of the data cleansing will benefit multiple campaigns over 6-12months.  If your boss is worried that data will go walkabouts, remind them that telemarketers can come in house and use PCs with tight controls. Telemarketers aren’t restricted by your office working hours. They can get in early to dial into Asia Pacific and stay late to speak to the States. Qualify your data by asking 1 or 2 sales questions. This will help prioritise your data and give a valid reason for your sales team to call back. How to convince your sales team to let go of their contacts? Sales people will be protective of their contacts because they’ve worked hard to build a relationship and generate new business. However, in light of Pareto’s 80/20 principle, they wont be able to give all their clients 110% attention. This is where you fly in as a knight in shining armour. Remind your sales team that you can help warm their colder contacts and generate a reason to engage with them. Common myths: “The telemarketers will copy our data and sell it to our competitors”. Unless they are mavericks, they won’t burn bridges. “Telemarketers don’t understand our products/services like our own sales people”. Yeah, that’s true but telemarketers are skilled at engaging with prospects on the phone, allowing your team to focus on chasing the big fish.  /london/monique-pronk/2011/04/why-telemarketing-works/ /london/monique-pronk/2011/04/why-telemarketing-works/ Wed, 13 Apr 2011 10:47:00 +0100 Monique Pronk /london/monique-pronk/2011/04/5-reasons-to-choose-a-virtual-event/#number-of-comments A virtual event is a new tool for your marketing mix. It brings together thousands of prospects using rich media, social networks, live and on-demand information. It complements digital tools such as websites, online display advertising, webinars, SEM/SEO, and demonstrates your technical capabilities to your audience. One of Metia's Account Directors, Shauna Isaac, has shared with me 5 reasons to choose a virtual event: Expand your potential audience: There’s no need to travel and no physical limitations. This means everyone up to the most senior managers and CEOs can attend without restriction. Improve ROI: Connect with more quality leads for lower overheads. Access at all times: As your event can be accessed at anytime, and as many times as the participant wants to come back, you can extend its duration as needed. Flexible content: Add new content to your event at any time and provide easy sharing through social networks. Take a dynamic approach and adapt content to meet audience needs. Understand your users: With a Virtual Experience you can see what your attendees are most interested in and provide metrics for business intelligence. For more information about virtual events, check out our Microsoft virtual event case study or contact Shauna on +44 20 3100 3500. /london/monique-pronk/2011/04/5-reasons-to-choose-a-virtual-event/ /london/monique-pronk/2011/04/5-reasons-to-choose-a-virtual-event/ Thu, 07 Apr 2011 16:11:00 +0100 Monique Pronk /london/monique-pronk/2011/03/event-drives-innovation-within-healthcare/#number-of-comments The opportunity: iSOFT supplies software to the healthcare sector and has a strong market presence worldwide. Which meant that iSOFT’s medical professionals and technology innovators were ideally positioned to start and sustain a debate around innovation in healthcare. An important component of the communications strategy was to hold events where healthcare professionals could meet and discuss innovation. The strategy: Metia worked with iSOFT to define the audience, design the delegate experience and critically to determine the agenda for the inaugural event. A series of global and national leadership events were planned, supported by the creation of an online community. Over 200 delegates attended to listen to innovation luminaries such as  David Brailer, former US healthcare Czar and speaker Malcolm Gladwell, international thought leader in social affairs, marketing and economics; putting iSOFT firmly at the heart of the healthcare debate. The outcome: “We wanted to position iSOFT at the centre of a new and emerging group of thought leaders who are driving innovation in healthcare,” said Dr Michael Dahlweid, iSOFT’s Chief Medical Officer.  “Innovation can’t take place in isolation. Real breakthroughs depend on groups of patients, clinicians, researchers and policy makers coming together to shape a future for healthcare that satisfies their different needs.” If you are looking to increase brand awareness or generate leads, my colleagues in Metia's event team know a thing or two about bringing people together. From physical events to virtual events, they will advise on the most suitable event for your objective and budget including conferences, networking and webinars. /london/monique-pronk/2011/03/event-drives-innovation-within-healthcare/ /london/monique-pronk/2011/03/event-drives-innovation-within-healthcare/ Thu, 31 Mar 2011 12:45:00 +0100 Monique Pronk /london/monique-pronk/2011/03/its-a-great-day-when-google-recommend-us/#number-of-comments The content team has just kicked off a new project with Google to deliver case studies in French, German, Italian, Spanish, and possibly Swedish for a new service around Google AdWords.  The great thing about this activity is that Metia was recommended to our client by a Google colleague, who regularly works with the CAP team and loves our stuff. This opportunity is also thanks to the reputation of the Global Writers Network, managed by Ana Lopez in the CAP team, which offers trained writers to conduct interviews and deliver a range of content in local languages. This virtual team is a real value-add as these writers are already on the ground, comprehend local market sensitivities and have a strong cultural understanding. Their involvement allows the Metia Content team to ensure their client’s message and guidelines are consistent with the overall project.  If anyone has any requirements for translation or writing copy in local languages, contact Ana Lopez on +44 203 100 3500. /london/monique-pronk/2011/03/its-a-great-day-when-google-recommend-us/ /london/monique-pronk/2011/03/its-a-great-day-when-google-recommend-us/ Mon, 28 Mar 2011 14:17:00 +0100 Monique Pronk /london/monique-pronk/2011/03/to-cloud-or-not-to-cloud-that-is-the-question/#number-of-comments Cloud computing is no new concept in the IT industry but it would seem that one single definition is still yet to be established. Nodreen Kiwanuka, one of Metia's Account Executives, shared this great 5 minute video which breaks cloud computing down into layman terms. [View:view:http://www.youtube.com/watch?v=QJncFirhjPg] We agreed that the IT industry is still defining cloud computing but that the most more digestible definition was that "cloud computing is putting more of your material out there and less on PCs and servers". Nodreen even found a visual to explain cloud computing for me: = not cloud computing Nodreen explained that “instead of storing all of your everyday programs and documents on clunky servers below the office IT department in the basement, an organisation could store this online which makes it easily accessible for all”. She pointed out that "cloud has faced opposition especially on the security front, with growing concerns around ‘loss of control over data’ and privacy with information being so easily accessible". On the plus side, Nodreen said that "the growth of cloud adoption will almost certainly evoke a bout of fierce competition between major providers  of cloud services, essentially creating a great deal of variety when it comes to both different cloud structures and increasingly robust security offerings. Aside from the reduced IT costs, scalability, improved disaster recovery and data backup, collaboration across devices and the world….frankly, you’re saving the environment”. Therefore, "to cloud" seems to be the answer to this question. /london/monique-pronk/2011/03/to-cloud-or-not-to-cloud-that-is-the-question/ /london/monique-pronk/2011/03/to-cloud-or-not-to-cloud-that-is-the-question/ Mon, 21 Mar 2011 17:04:00 +0100 Monique Pronk /london/monique-pronk/2011/03/differentiating-microsoft-partners/#number-of-comments Being a Microsoft Gold Partner is a big deal. But can you really call it a differentiator when a quick search for “Microsoft Gold Partner” achieves 444,000 results? Following Microsoft’s partner program changes last year, the differentiator is now “the breadth and level of the competencies that a partner company has attained” and less weighting on the bronze/silver/gold status. If you are looking for a marketing partner…. Now the emphasis has moved, you should be asking “how many competencies does my marketing supplier have?”.  You need to probe further and identify which particular competencies your supplier has achieved, and how this relates to the project you are wanting to execute. For example: If you were looking to develop flexible and shareable digital campaigns, make sure your agency has the Digital Marketing competency. This recognises their ability to deliver rich user experiences across Silverlight and SharePoint. They’ll have the capacity to deliver your campaign across a secure platform, SharePoint, plus optimise the reach of your message through SEO, analytics and social media. Taking this a step further, if your internal and external websites needs redesign or a clean-up, stick with partners who have achieved the web development competency. You want your investment to allow colleagues straight forward access to your marketing materials so that leads can be qualified quickly and turned into new business, as well as your new website drawing in prospects, keeping them on your site and following the relevant call to action. Allowing internal stakeholders access to your marketing materials is vital with organisations becoming more mobile and less bound by time zones.  Efficient content management will reduce response time to leads and set you apart from competition. To help you identify skilled partners, stick to those competent at portal and collaboration. The real differentiator between Microsoft Partners is your online reviews: Metia have been Microsoft Partners for five consecutive years and reflects our depth of digital marketing skills. We would like to invite our clients to a review about Metia’s applications and services on Microsoft’s partner portal, Pinpoint. With only 4 questions to answer, your review differentiates Microsoft Partners from each other. To get started: Go to Metia’s page on Pinpoint Click on the “Reviews” tab Click on “Submit A Review”  The Microsoft review page will open up and you’ll be asked: Enter the nickname Enter a title for your review: Maximum 75 characters Rate this company on the following criteria on pricing, responsiveness, customer service, product quality, level of expertise  What did you like about Metia Group? Maximum 1000 characters What didn't you like about Metia Group? Maximum 1000 characters Additional comments: Maximum 1000 characters Submit your review. You have now added a review about Metia - thank you! With your online reviews, being a Microsoft Gold Partner will be an even bigger deal.  /london/monique-pronk/2011/03/differentiating-microsoft-partners/ /london/monique-pronk/2011/03/differentiating-microsoft-partners/ Thu, 17 Mar 2011 08:31:00 +0100 Monique Pronk /london/monique-pronk/2011/03/5-tips-for-better-web-copy/#number-of-comments I am always learning from my colleagues and today Rachella Sinclair, one of Metia's Senior Writers, shared with me five tips for better web copy: Get to the point quickly. Effective web content follows the old newspaper maxim of the inverted pyramid. Get to your point in the first paragraph before readers click away, and then expand on it.  If you grab their attention from the beginning with relevant, engaging content, they may just stick around to read it to the end. Keep it simple. Don't confuse readers with unnecessary jargon. Use plain language and construct each paragraph around one idea. It’s a basic rule of good writing that’s even more important online. Short, on-topic sentences and paragraphs are easier to understand than long rambling ones, a key benefit in today’s global marketplace. Use active voice. Clear, active writing engages your readers. Passive sentences can have the opposite effect, boring readers and encouraging them to click away. Avoid hype. Nobody wants to read boastful claims. You’ll lose readers with unsubstantiated statements and, even worse, you could damage your credibility. Check your copy. In today’s world of fast online publishing, it’s more important than ever to make sure your copy is free from typos, spelling mistakes and grammatical errors. Always check your copy before hitting the ‘publish’ button, and preferably get someone else to do it. A fresh pair of eyes is likely to pick up something you missed. If your web copy needs a shake up, Metia's dedciated content team can share a few tips with you too. /london/monique-pronk/2011/03/5-tips-for-better-web-copy/ /london/monique-pronk/2011/03/5-tips-for-better-web-copy/ Mon, 14 Mar 2011 08:30:00 +0100 Monique Pronk /london/monique-pronk/2011/03/twitter-for-beginners/#number-of-comments Within my role as Marketing Manager at Metia, I enjoy developing my social media skills - a real opportunity, particularly as CIM friends tell me about the high security within their workplaces which restrict them for Twitter, Facebook, LinkedIn etc. If you started tweeting on Twitter, you aren’t alone with 88% of web users not on Twitter. This blog is designed for readers who aren’t yet tweeting and are perhaps too embarrassed to ask about it. So for the 1,760,000,000 people still to get involved, here is a quick cheat sheet: What is Twitter? It’s a website which allows you to post/read comments which are max 140 characters? Who uses it? Mainly individuals, celebrities, B2C brand and some B2B organisations. This Twitter infographic sums it up visually. Why would your organisation use it? Share news, consume news trends and information, ask questions, handle customer services, source trends, lead generation, check out competitors. Why shouldn’t your organisation start tweeting? Its 24/7 commitment with international reach and potential for miscommunication. How to get started? Start by “following” thought leaders, influencers, clients and prospects. I prefer to manage my Twitter account through Tweetdeck. To understand the Twitter language, check out my colleagues recent post, #Twitter @Acronyms.   To see how a fashion organisation increased their pipeline and reach using social media, view this 2minute video: Let me know when you've joined Twitter by tweeting to @metia and @monpronk. /london/monique-pronk/2011/03/twitter-for-beginners/ /london/monique-pronk/2011/03/twitter-for-beginners/ Fri, 11 Mar 2011 15:54:00 +0100 Monique Pronk /london/monique-pronk/2011/03/summary-of-tfma-keynote-presentation/#number-of-comments The TFMA keynote presentations highlighted key trends for both B2B and B2C marketers. Here is a quick summary of eConsultancy’s presentation, Innovation in Digital Marketing. Marketers need to join up media types, such as print magazine overlay with iPhone advert   Deloitte found 25% of USA brands offered free Wi-Fi in store in store. Initially, these companies anticipated a drop in in store sales due to customers using their smartphones to price check. However, they’ve found sales have increased due to buyers checking online price, realising it isn’t that much cheaper online and choosing to buy while in the store. I was genuinely surprised by this statistic, but it highlights that customers still enjoy retail therapy and would rather paying a few more dollars than go back online and wait for delivery. Adidas has started to incorporate in store virtual walls to increase footfall and allow their shoppers access to view their full range Marketers will see a growth of non-financial currencies in the future, for example: paying with a tweet.   World Wildlife Fund creates non-printable PDF in order to reduce waste, cost and our impact on the environment I recommend you download the eConsultancy presentation or start following them on Twitter @Econsultancy /london/monique-pronk/2011/03/summary-of-tfma-keynote-presentation/ /london/monique-pronk/2011/03/summary-of-tfma-keynote-presentation/ Fri, 04 Mar 2011 16:58:00 +0100 Monique Pronk /london/monique-pronk/2011/02/what-is-the-biggest-challenge-for-marketers/#number-of-comments Update: Thank you for everyone's vote - so far the biggest challenge looks like a lack of resource and getting work done before the deadline. Tell us in 60 seconds what is your biggest challenge for 2011. This quick, 10 question survey is to identify and understand where marketers need a fairy godmother. Results will be published in mid March 2011. Start the 60 second survey now /london/monique-pronk/2011/02/what-is-the-biggest-challenge-for-marketers/ /london/monique-pronk/2011/02/what-is-the-biggest-challenge-for-marketers/ Mon, 28 Feb 2011 16:26:00 +0100 Monique Pronk /london/monique-pronk/2011/02/mobile-applications-drives-user-experience-of-your-brand/#number-of-comments The launch of Motorola, HTC, BlackBerry and Apple tablets at Mobile World Congress suggest that 2011 is going to be a year for mobile marketing. With Gartner predicting that mobile application store revenue expecting to surpass $15billion (£9.4bn) in 2011,  it can no longer be claimed as a passing fad. Mobile applications aren't just about recycling your website content in a mobile-device friendly-way. It is about engaging with your target audience and bringing to life data that would otherwise remain invisible, including displaying visual trends and location information. Mobile is set to become the primary way that many consumers access the Internet, resulting in growth in access to e-commerce sites via mobile devices. B2B users are already mobile-enthusiasts, and applications will continue to grow in this sector as they continue to participate in team workflow across mobile devices and consume and share content online. We recognise that mobile applications can be new ground for many organisations, all facing a variety of challenges including lack of in house expertise, budget, internal buy-in and integration issues. To get an idea of how we can help you, check out our latest mobile application project with TrainHound. /london/monique-pronk/2011/02/mobile-applications-drives-user-experience-of-your-brand/ /london/monique-pronk/2011/02/mobile-applications-drives-user-experience-of-your-brand/ Fri, 25 Feb 2011 09:27:00 +0100 Monique Pronk /london/monique-pronk/2011/02/4-tips-to-effective-product-amp-service-launches/#number-of-comments Launching a new product or service needs to make a *bang* with your marketing. You want the press clamouring for every bit of information and your target audience waiting to be the first buyer. To give you an insight into how we can help you, here are some tips to execute a successful product or service launch: Generate interest prior to launch event. Participate in forums, blogs, interviews, press releases, direct mail, email campaign, videos to generate interest and registration to your launch event. Identify where your target audience consumes content and information, and start feeding news into these communication paths. Metia have a dedicated public relations team to help you generate tongue-wagging content, which ensures you can focus on the big picture. Keep a few product/service features secret. Although you want to 'leak' a few features to create some buzz, keep a few features secret so that your organisation exceeds your target market's expectations. This extra surprise will generate additional brand awareness and online coverage, crossing multiple regions and markets.  Stream the launch event live.Today's global environment is fast paced and your audience expects up to date information regardless of their local. Streaming your launch event will ensure those in other countries can still engage with your brand and share your marketing message. Metia's event team can design an event for any budget in any location. Your product launch could be in a memorable location or in a virtual environment.  Interact with your audience using social media.Interaction will turn your audience from "listeners" to "advocates". Allowing them to participate with your launch will build a community which goes beyond the four walls within your presentation theatre. You'll be able to gauge your audience's reaction, answer their queries, identify new markets and build new campaigns based on their feedback. The social media team at Metia know various tricks in the trade to ensure your communications are treading across multiple social media sites and on various mobile devices. We've helped multiple clients across sectors launch products and services into their target audience. Check out how Metia helped Microsoft promote cloud computing to their partners or contact info@metia.com to further understand how we can help you launch a new product or service across multiple regions and markets. /london/monique-pronk/2011/02/4-tips-to-effective-product-amp-service-launches/ /london/monique-pronk/2011/02/4-tips-to-effective-product-amp-service-launches/ Wed, 23 Feb 2011 11:06:00 +0100 Monique Pronk /london/monique-pronk/2011/02/tivo-for-individuals-not-households/#number-of-comments Ok, I will admit that the TiVo demo video (above) is quite captivating. But on reflection, suggesting new products based on behaviour isn’t a new concept – I’ve bought far too many cookbooks on Amazon based on the suggestions of “people who bought this cookbook also bought...”. A drawback of Virgin Media’s new TV service is that the level of personalisation doesn’t go down to an individual level, only a household level. This assumes there is one viewer for each TV, or one personality per household, who have the same preferences as the other TV viewers under that roof.    Virgin Media have missed a trick to engage with their viewers. If multiple viewers were able to assign shows to their own personal profile, then John Citizen could sign in and view shows which appeal to his interests, while Jane Citizen could be upsold to new shows based on her viewing behaviour. This type of interaction would increase user loyalty and could grow into a service which they could “like” shows and tell their online network. What has this got to do with marketing? Initially, I imagined Brand Managers would enjoy an increase of TV show awareness and viewing rates through the automatic viewer recommendation. However, as it appears that TiVo can’t segment the behaviours of individual viewers within a household, I foresee many marketing messages will be directed to the wrong audience.  I anticipated this service would open up new advertising opportunities off the back of its ability to monitor customer behaviour data. However, I feel John Citizen is more likely to switch this service off after the umpteenth promotion to watch Four Weddings USA (when in fact, Jane Citizen, would be quite content with this direct marketing). The real winners are advertisers, as this service will undoubtedly increase the average number of hours viewers spend watching TV each day. (Although its not all good new for advertisers as the House of Lords has called for few TV adverts… but let’s discuss that in another blog!).  Update: I caught up with Shauna Isaac, one of Metia's Account Directors, today and when I mentioned TiVo her immediate response was "oh yeah, that is old new, its been in the States for years. We even say "Did you TiVo it?" meaning "Did you record it". She went onto say that its super easy to individualise recordings, so I hope Virgin Media brings that functionality to us in the UK. /london/monique-pronk/2011/02/tivo-for-individuals-not-households/ /london/monique-pronk/2011/02/tivo-for-individuals-not-households/ Tue, 22 Feb 2011 15:23:00 +0100 Monique Pronk /london/monique-pronk/2011/02/how-do-3d-tablets-benefit-the-business-world/#number-of-comments The launch of the world’s first 3D tablet by LG made me question its relevance for the business sector. Sure, the Optimus Pad is lightweight at 630g and has ample battery life of 10hrs, but how does "3D" benefit the business world? 3D tablets could be of real value for gamers, with Nintendo predicting sales of 4 million units worldwide within a few weeks of the launch of the Nintendo 3DS. So there is a market for 3D tablets in the consumer market, but I’m still struggling to understand how they’ll integrate this technology into the business sector. And won't it be competing with the 3D TV market, which never really took off? The whole point of 3D TV’s were to transform the viewer so they were part of the show/game/event/environment. At just 8.9inches, I can’t imagine UK pubs buying 3D tablets for their consumers to watch football. The education sector may benefit from new ways of teaching and learning, but since the RRP was not included in LG’s press release, I’m expecting it to be beyond their budget. So I’m still stumped to understand how 3D tablets will improve business, and would be interested to hear your thoughts.  /london/monique-pronk/2011/02/how-do-3d-tablets-benefit-the-business-world/ /london/monique-pronk/2011/02/how-do-3d-tablets-benefit-the-business-world/ Thu, 17 Feb 2011 11:42:00 +0100 Monique Pronk /london/monique-pronk/2011/02/twitter-ceo-keynote-summary-mwc11/#number-of-comments If you have a spare 30minutes, I recommend you watch Twitter's CEO presentation at Mobile World Congress 2011 #mwc11. Or, if you want to impress your colleagues around the water cooler, drop some of the following highlights into conversation. Some of the highlights from Richard Costolo's keynote at Mobile World Congress 2011 include: 40% of tweets are made on mobile devices. Their goal for 2011 is to simplify user's Tweeter experience across touch devices. There is a need to shorten the distance between the "awareness of Twitter and engagement of Twitter". There is a growing trend of users who want to "consume content" not just follow people.   Twitter are launching a translation centre starting with Russian, Indonesian and Turkish and later Portuguese, which will increase global access for consumers and businesses. Brands are participating with consumers in real time through TV, game shows and sports events. Currently, the record is 3200 tweets per second for a live event, maintained over 10-15minutes. Old movie reruns are increasing their TV viewer rates by tweeting behind the scene trivia, such as Private Parts starring Howard Stern. This is adding value to advertisers who are seeing a jump in tweets during the ad breaks. What has this got to do with marketing? Organisations can reduce costs by engaging with customers through Twitter. Costolo mentioned @JetBlue who leveraged the tool to reissue passenger tickets when there was a snow storm. Campaigns may start offline, but marketers can extend their interaction with customers by using Twitter. Audi achieved this level of engagement starting with Super Bowl advert which continued into a Twitter campaign, #ProgressIs. Metia's social team can help you manage your social media campaigns across multiple platforms (Twitter, Facebook, LinkedIn) and devices (mobile, smartphone, slate, laptop). Check out my previous blog which gives marketers a quick overview to executing a campaign on social media platforms.  /london/monique-pronk/2011/02/twitter-ceo-keynote-summary-mwc11/ /london/monique-pronk/2011/02/twitter-ceo-keynote-summary-mwc11/ Wed, 16 Feb 2011 12:16:00 +0100 Monique Pronk /london/monique-pronk/2011/02/perception-of-content-drives-sale-of-app/#number-of-comments Over the weekend, I overheard a couple talking about the Guardian app. She was using the free app while he had upgraded to the yearly subscription for £3.99pa. He admitted that he couldn’t see much difference between the two versions but was happy to financially support an organisation which he felt provided a good service. As a marketer, I was impressed that the perception a brand's content could influence someone’s buying decision to buy something which was normally free. What has this got to do with marketing? “I get it.” That’s what great writing is all about. The moment when your audience are on the same page as you, when they understand your ideas and your message – when they get what you’re all about. Working with professional writers can directly impact the success of your marketing campaigns, because they understand how to develop copy that resonates with your customers. They’ll steer you clear of jargon, polish up your grammar and put your message in words your audience will remember.  Not only does quality content ensure your audience “gets it”, but they'll even pay for it . /london/monique-pronk/2011/02/perception-of-content-drives-sale-of-app/ /london/monique-pronk/2011/02/perception-of-content-drives-sale-of-app/ Mon, 14 Feb 2011 11:22:00 +0100 Monique Pronk /london/monique-pronk/2011/02/leaked-nokia-memo-greater-customer-trust/#number-of-comments As a marketer, I’m an advocate for internal communications. It reduces the force of an organisation’s rumour mill, brings to light cross-department new business opportunities and creates a platform for senior management to praise their hard working staff. Although I’ve not seen Nokia's leaked memo from their CEO, Stephen Elop, I hear that it addresses the company’s future uphill challenges. Even though the content was downbeat, the act of sharing this forecast would most certainly united his staff. I suspect people in Nokia are now preparing to work smarter and make necessary changes so the company prospers. Now that the memo has gone public, it demonstrates Elop’s transparency and commitment to change for the benefit of their customers. My colleagues in the PR team understand how delicate it can be to share an unpleasant message to staff, customers and the industry. However, as evident in Nokia’s situation, PR which instils trust is a job well done. Update: Since my blog, I've found Stephen Elop's memo in full and updated the link above. Furthermore, I know understand that Elop's "path to rebuild our market leadership" would be in the form of an alliance with Microsoft today. Elop's internal comms earlier this week would have set his staff's expectations that they should expect tough news, including the news that job losses will be inevitable to regain lost market space. /london/monique-pronk/2011/02/leaked-nokia-memo-greater-customer-trust/ /london/monique-pronk/2011/02/leaked-nokia-memo-greater-customer-trust/ Fri, 11 Feb 2011 11:50:00 +0100 Monique Pronk /london/monique-pronk/2011/02/linkedin-vs-facebook/#number-of-comments I’m seeing a growing trend for B2B organisations to use LinkedIn and/or Facebook within the email marketing campaign. It is being used to target business orientated staff, introduce new product or services to the market, share thought leadership content, source webinar attendees and distribute customer goodies such as free product demonstrations.  If you are starting to consider a new campaign, here are some tips. LinkedIn: Why we like LinkedIn: they generate weekly report about the status about your campaign, campaign includes landing page, registration page, animated banner. LinkedIn add value by helping develop a relevant prospect list based on key words. Areas of improvement: There is a word limit for both the heading and body text, so the message needs to get straight to the point. The response rate can be slower than emailing prospects directly because not all LinkedIn users check their inbox on a daily basis. Facebook: Why we like Facebook: we can do everything ourselves, so no Account Manager slowing the process down. Their reporting tools allow instant, real time information about your campaign. An email campaign can be put on hold at any time which means you can tweak a campaign or start a new campaign based on the audience’s response rates. Campaigns are cheap to execute, starting from US$10 a day. Areas of improvement: has stronger B2C focus than B2B focus, segmentation is more difficult because it is based on what they “like”. When you are looking to reach large volumes of people through email, Metia can help you prepare a customised marketing campaigns. /london/monique-pronk/2011/02/linkedin-vs-facebook/ /london/monique-pronk/2011/02/linkedin-vs-facebook/ Tue, 08 Feb 2011 13:31:00 +0100 Monique Pronk /london/monique-pronk/2011/02/introducing-our-influence-marketing-team/#number-of-comments Our Influence Marketing team helps you to reach your target audience through events, emails, industry specific research reports and personalised engagement campaigns. My colleagues go beyond creating beautiful designs. Instead, they are there from the start, clarifying your campaign objectives, setting KPI’s and reporting the ROI in real time. Their work has won our clients and ourselves multiple awards including B2B Marketing plus Innovation & Growth. If you are looking for original campaigns which champion your organisation’s business strategies, start by contacting my colleague, Benedikt Humm.   /london/monique-pronk/2011/02/introducing-our-influence-marketing-team/ /london/monique-pronk/2011/02/introducing-our-influence-marketing-team/ Mon, 07 Feb 2011 10:30:00 +0100 Monique Pronk /london/monique-pronk/2011/02/profile-of-the-week-rabobank-and-online-services/#number-of-comments Managing marketing operations and external agencies can be time consuming; filled with unnecessary duplication and Chinese whispers. It can wear you down, not to mention reduce the time to market of your organization’s products and services. Rabobank have overcome this bug bear with centralised online services. They are now eliminating waste and expense in their marketing operations by streamlining their processes and removing unnecessary paperwork and emails. Their approval systems are clear and agile within ease of management to brief, manage and execute marketing collaterals with external creative agencies. Rabobank results: 25% reduction in local artwork and production costs 5% further reduction in agency rework costs 1million euros saved on advertising production in the first year The benefits of online services: Better manage you marketing costs Reduce time and effort to mark up and approve creative materials for your creative teams and agencies Maintain design quality with customized security processes Reduce costs of managing and executing marketing Reduce time to market of your organisation’s products and services Ensure your procurement and finance teams are up to date with your marketing costs Create a marketing library to store, redistribute and repackage campaigns Over 55 brands in 75 countries have used this software to improve their marketing operations. To see how online services can benefit your organisation, check out the Rabobank profile.    /london/monique-pronk/2011/02/profile-of-the-week-rabobank-and-online-services/ /london/monique-pronk/2011/02/profile-of-the-week-rabobank-and-online-services/ Wed, 02 Feb 2011 15:17:00 +0100 Monique Pronk /london/monique-pronk/2011/01/get-someone-else-to-boost-about-you/#number-of-comments Just like Tripadvisor and TopTable, personal recommendations achieve greater brand awareness and sales opportunities compared to self-promotion. Award submissions Award submissions are alike to personal recommendations; achieving a stamp of approval within your industry. It’s a great way of achieving third party recognition; even as a finalist. From an internal perspective, it helps highlight the hard work of your teams. Just remember, don’t apply for an award for the sake of it; judges can pick out those submissions with their eyes shut. To start the process, Metia’s Influence team can source relevant awards and see how the categories align to your recent projects. Public relations Getting in front of editors and journalists can be a timely and costly process, unless you already have a foot in the door. Metia’s dedicated team can fast track your PR efforts and get influencers talking about your brand and products in front of your target market. The Public Relations team are great listeners and get a real kick at connecting organisations to customers. Thought leadership papers Collaborating with your customers to develop thought leadership pieces can achieve greater penetration into the market, as it will be sent to multiple database (ie: yours and your customers). Metia’s Content team have extensive experience developing and managing thought leadership papers. Plus, they work closely to our PR team which ensures your investment is turned into blogs, press releases, videos, and tweets - to help you get more bang for your buck. So to get someone else to boast about you, come talk to my colleagues at Metia.   /london/monique-pronk/2011/01/get-someone-else-to-boost-about-you/ /london/monique-pronk/2011/01/get-someone-else-to-boost-about-you/ Mon, 24 Jan 2011 10:23:00 +0100 Monique Pronk /london/monique-pronk/2011/01/social-media-lets-you-talk-with-b2b-customers/#number-of-comments The B2B sector is often more formal than the B2C market, but Metia is seeing a growing trend for social media within this sector. The advantages of social media is its transparency, and it projects an incredible message of a brand making (real) time for its customers.  Undertaking social media for the stake of having Facebook/Twitter logos on your website doesn't cut the mustard though. Not having time to tweet or blog frequently creates a worse impression than not having done it at all. Due to the high level of engagement within these platforms, your organisation's commitment needs to be 100%. To achieve this frequency of interaction, marketers should highly conside routsourcing this activity. Metia's social media specialist, Peter Morgan, has recently blogged about the benefits of outsourcing social media activities - it's a good read. /london/monique-pronk/2011/01/social-media-lets-you-talk-with-b2b-customers/ /london/monique-pronk/2011/01/social-media-lets-you-talk-with-b2b-customers/ Tue, 18 Jan 2011 14:10:00 +0100 Monique Pronk /london/monique-pronk/2010/12/take-your-internal-comms-to-the-loo/#number-of-comments Internal communications are important, but may not be a priority in  your colleague’s inbox when client/boss/ spam emails are waiting for their immediate attention. To combat this, ask your CEO to send the email out as this will increase the weight of the contents and the open rate. You can take it one step further by splashing the contents up within places where your colleagues have 2 minutes of peace; near the photocopier, in the kitchen, on the back of toilet doors?  To keep secrets safe, just remove any sensitive information before wallpapering your office with internal communications. For more tips, I recommend this 2minute video useful to boost the readership of your internal comms. I’d be keen to hear what’s your top tip to orchestrate far-reaching internal communications! /london/monique-pronk/2010/12/take-your-internal-comms-to-the-loo/ /london/monique-pronk/2010/12/take-your-internal-comms-to-the-loo/ Wed, 22 Dec 2010 15:56:49 +0100 Monique Pronk /london/monique-pronk/2010/12/who-signed-off-this-virgin-altantic-ad/#number-of-comments The brand police at Virgin Atlantic should be a bit worried about their new advert. Where has their fun, sexy, feel-good personality gone? I don't think the advert reflects their core values, so let’s hope their objective was to create something controversial and get bloggers like me talking about their brand. Is it just me or was this advert created without Virgin Atlantic's target market in mind? /london/monique-pronk/2010/12/who-signed-off-this-virgin-altantic-ad/ /london/monique-pronk/2010/12/who-signed-off-this-virgin-altantic-ad/ Tue, 21 Dec 2010 13:36:00 +0100 Monique Pronk /london/monique-pronk/2010/12/review-podcast-about-bmw-39-s-eye-burning-guerrilla-ad/#number-of-comments BMW's latest "eye burning" ad sparked interest and controversy in our offices today. The latest ad can be viewed below and then further down the page, you'll be able to listen to our 3 minute podcast review.  I caught up with Tina Saul, an Account Director at Metia and Peter Morgan, our Social Media Consultant to find out their reaction to this guerrilla ad. In our 3 minute podcast review. Tina and Peter talk about the social ethics surrounding the ad, ask what BMW were trying to achieve and question how effective this ad will be in the UK. Check out the video and podcast, and let me know your thoughts about BMW's eye burning guerrilla ad. /london/monique-pronk/2010/12/review-podcast-about-bmw-39-s-eye-burning-guerrilla-ad/ /london/monique-pronk/2010/12/review-podcast-about-bmw-39-s-eye-burning-guerrilla-ad/ Thu, 16 Dec 2010 16:38:00 +0100 Monique Pronk /london/monique-pronk/2010/12/zeitgeist-2010-year-in-review/#number-of-comments Thought this was a neat "2010 in review" video. Cheers to @tjsaul for sharing it. /london/monique-pronk/2010/12/zeitgeist-2010-year-in-review/ /london/monique-pronk/2010/12/zeitgeist-2010-year-in-review/ Thu, 16 Dec 2010 09:58:00 +0100 Monique Pronk /london/monique-pronk/2010/12/our-very-own-metia-branded-santa/#number-of-comments To celebrate the festive season, Santa visited Metia’s offices today. He didn’t come in his traditional attire but his specially-Metia-branded suit. Besides the usual mugs and chocolates, some extra special gifts include a pirates hat, a cat scratching poll, a plant-in-a-test-tube and a box of magic tricks.  The fun never stops when you’ve got a £10 budget! Image 1: James Hardiker, Developer, makes a great Metia-branded-Santa. Image 2: Rachel Robertson, Senior Developer looks on as Matt Perry, Junior Information Architect unwraps his present. Image 3: Tina Saul, Account Director, is happy with her Secret Santa gift. Image 4: Paul Nisbett, Delivery QA Manager, receives a box of treats and toys for his two new kittens. /london/monique-pronk/2010/12/our-very-own-metia-branded-santa/ /london/monique-pronk/2010/12/our-very-own-metia-branded-santa/ Wed, 15 Dec 2010 17:03:00 +0100 Monique Pronk /london/monique-pronk/2010/12/how-to-get-a-yes-from-your-cold-calling/#number-of-comments How many cold callers have phoned you today? Marketers often answer the phone to a cold callers, but rarely dial out. This is because many marketers have a dedicated new business team or the budget to recruit a professional telemarketing agency to make these calls for them.  For marketers, cold calling stops at scripting a 2 minute spiel and passing it onto another team “to bring in the deals!”. However, marketers need to be picking up the phone and practicing these scripts on a sample database. Skipping this step is common but deserves a slap over the knuckles.  We test our HTML emails before sending them out, so why don’t we test our scripts before the calling starts? The answer is that marketers often lack this experience because we are focusing on the 50 other things on our to do list. So to get a yes from your cold calling, start thinking about: Ask yourself: “What is my end goal?”. Do you want to qualify some leads? Do you have an event you want to promote? Do you have mountains of stock to shift with a price-cut promotion? Work with your Sales Director to ensure their buy in, and check that it will get the sales team’s buy in too. What frustrates you about cold callers? Is it the non-stop verbal diarrhoea? The blatant script reading? Write a list of all those annoying things and take them out of your campaign. What makes your call different? A quick survey around our offices found that my colleagues receive 5-8 cold calls a day. So how will your call be different? I turned a recent campaign on its head: I wanted to generate new business off the back of an event but I posted the call with a “thank you for visiting our stand” message. From 28 calls, I got 4 warm leads (which is 14% hit rate, and knocks the socks of the industry standard of 4%). I’d be interested to hear how you get a “yes” from your cold calling – please share and post a comment below. Monique /london/monique-pronk/2010/12/how-to-get-a-yes-from-your-cold-calling/ /london/monique-pronk/2010/12/how-to-get-a-yes-from-your-cold-calling/ Wed, 15 Dec 2010 09:15:00 +0100 Monique Pronk /london/monique-pronk/2010/12/clever-street-marketing-by-amnesty/#number-of-comments One of Metia’s Graphic Designers saw this clever street marketing campaign by Amnesty today. This ‘graffiti’ was pictured in Soho, London and certainly got our office talking – which must be music to the ears of Amnesty’s marketing team as many of us clicked through to understand the darker side of the campaign. If you've seen some clever street marketing around your way, please add a comment and include a link.    Thanks to Neil Sharp for the photography /london/monique-pronk/2010/12/clever-street-marketing-by-amnesty/ /london/monique-pronk/2010/12/clever-street-marketing-by-amnesty/ Tue, 14 Dec 2010 16:49:00 +0100