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Peter Springett

Peter Springett

Where content meets the cloud

Breaking up is hard to do

Peter Springett  |  28 Feb 2011, 12:31 PM
Comments: 3

This, my friends, it part of what remains of three Ikea Benno CD towers shortly after an hour of fevered dismantling yesterday afternoon.

The discs have been crated up and put away in a quiet corner; shelves, wooden dowls, hex screws and allen bolts have been consigned to the Dutch refuse authorities.

There's been a lot of talk about the death of 'stuff' in recent weeks, but this is my first venture into the digitally empowered world of decluttering inspired by one too many relocations in the past two and a half years. Living in the centre of Amsterdam also requires a smaller furniture footprint. Something had to give.

For the time being, the book shelves are safe, but with a Kindle and iPad in the house, I don't see too many mainstream print and paper purchases in the coming months. Reference books, which probably have to work hardest to justify their existence, are still safe. The really hefty volumes: photography, cinema, history have a lifetime preservation order.

Actually, there's more to this than content going digital. Although I've ripped most of the CDs to my hard drive, I'm writing this while listening to the first CD I ever bought*, not on an MP3 player, not on iTunes but on a laptop streaming from Spotify. In other words, getting rid of stuff depends on a suitably elegant user experience to replace the void.

Meanwhile I'm wondering how the furniture designers of Almhult will respond. As we start to shed physical media, reversing a trend that started with printing press five hundred years ago, they're going to need something a bit more lucarative than this three dollar iPad stand made from spare Ikea parts.

* Not telling.

 

 

 

 

 

3 Comments:

  1. 28 Feb 2011, 02:50 PM monique wrote:
    It feels as if brands have to work harder if they want consumers to buy tangible goods. For example, Jamie Oliver’s recent cook book became the fastest selling non-fiction book of all time, but was heavily supported with digital content including recipes on his website and his “30 minute” TV series.
  2. 28 Feb 2011, 03:40 PM peter wrote:
    Yes - it's exactly that. Content is pretty fluid these days, especially in the consumer / retail space. It needs to exist in different media formats and easy enough to share across multiple platforms. We've gone from the film of the book with a soundtrack to a Twitter stream, youtube channel, facebook page etc. A great opportunity for brands, a nightmare for the charades team.
  3. 1 Mar 2011, 12:26 PM monique wrote:
    Just seem an absolute flop of a video (http://bit.ly/g2Wu5d). On this particular occasion, the brand should have kept the content within their seminar presentation instead of spreading it across other mediums, such as video. I think the content is valuable as it reminds marketers that future buyers will expect quality advertising from brands, but with 1565 dislikes vs 226 likes, it’s fair to say that less is more.

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