Customer Advocacy
Customers are the most compelling proof point for the ability of your company or
its products. The connection between levels of customer advocacy and profitable
growth has been proven by many business leaders.
Metia is able to amplify the word of mouth achieved by your most satisfied
customers, maximizing their value to your business. In B2B markets this means
running programs to leverage the potential value of those advocates, and
incorporating them into your different marketing and, most importantly, sales
activities.
Metia provides Customer Advocacy programs (or Customer Reference programs) to
some of the world's leading technology vendors on a global basis. We do this
for many large, matrix style organizations solving complex questions of
alignment of resources to satisfy all participants and stakeholders, regardless
of location in the org chart.
Our substantial experience, the breadth of our capabilities and the scale of our
operation give us a unique strength in this arena.
Our programs consist of:
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Design and development of the program - defining roles, the establishment of
core tools and essential deliverables
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Program management - running the program day-to-day, engaging with your
customers and sales teams, driving delivery and reporting on status, building
community among core customers and managing their use in sales opportunities
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Content and editorial services - our Global Writer Network is able to
consistently generate massive volumes of content in multiple languages, while
meeting each client's messaging policies and standards
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Development of software applications to optimize the marketing and sales
processes that support reference programs, better manage programs, track
effective usage and report key metrics