ITN's new video news web site uses a mix of responsive and adaptive design principles, that cover off desktop, tablet, mobile, e-reader and touch device formats, at pretty much all sizes and scale, without the need to maintain a massive overhead of multiple native OS apps.
Metia created page templates to adapt intelligently to the device through which they are viewed. The content strategy of the relaunched site places compelling video and pictures at the heart of ITN.co.uk, supported by informative news text. Rather than act as a full-service news site, the site is designed primarily as a video portal.