Logica wanted to boost its sales pipeline following the credit
crunch. Using both traditional direct marketing and tailored
digital outreach, Metia shaped a new marketing message for the
company to take to its customers.
The integrated campaign "Logica Does it Better" hung on the
company's core values and included personal videos, hand-written
letters and individual websites - all reinforced with expert
telemarketing. The campaign effectiveness was significant and saw
Logica negotiating a number of multi-million pound deals as a
result.