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Microsoft Customer Reference Program:  Amplifying positive word of mouth

A quality customer reference can be the cornerstone of a successful sale. Microsoft needed Metia update its Global Customer Reference systems and web applications in order to make it easier for its sales force and potential customers to find relevant customer references and success stories.

Metia created a simple, attractive interface and improved search functionality. Furthermore, Metia implemented Microsoft Silverlight technology for video case studies and added support for multi-language search. By sharing great customer experiences, Microsoft saw case study downloads increase markedly on the website, which had a positive and direct impact on the sales organization.