SEAT was looking to support the launch of Exeo - its first foray into the sub-premium sector. The brief was a sophisticated advertising strategy to match the car itself.
Metia created an eZine to support the company's 'Make Every Drive Sensational' campaign, which was built using PageLife technology and based on Microsoft's Silverlight plug-in. The SEAT Exeo eZine not only received a WebAward but also delivered successfully on the two key metrics - test drive and brochure requests.