Metia Seattle

classy email

eMail Marketing: 4 Tips to keep it classy and compliant

Deborah Hanamura  |  16 Dec 2014, 06:55 PM
Regardless of how you go about email marketing within your organization, executing a legal and privacy-compliant campaign is just as important as the emails being successfully delivered to the intended recipients. It never hurts to over communicate and ask multiple questions of your privacy or legal contact on this topic before you kick-off a deployment.
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Twitter IBM Partnership

Are developers the key to Twitter's future?

Deborah Hanamura  |  10 Nov 2014, 08:18 PM
So it’s no surprise that at the same time that Twitter is building an alliance with IBM, the company is also trying to build a stronger alliance with developers. The anticipated big data revolution will come from the most innovative R&D team in the industry – independent and entrepreneurial developers.
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3 rules

The content marketing shift: Three new rules

Deborah Hanamura  |  25 Sep 2014, 07:16 PM
Brands that wish to succeed in content marketing will dramatically increase their investment in the content they produce in the socialized marketplace. The good news is that the costs to promote content are down, so this shift has a bigger impact on process and content philosophy than it does on budgets. There are three new marketing rules to live by in the 60/40 world.
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Use marketing tools to get a job

Leverage your marketing prowess to land your next job

Deborah Hanamura  |  25 Sep 2014, 06:30 PM
The techniques used for marketing a brand are just as effective for marketing a job seeker. While we never like to hear about companies like Microsoft announcing layoffs, the good news is that a large number of highly talented professionals are coming into the market as opportunities in the creative field are growing. When seeking a new position, candidates are essentially promoting themselves -- their own personal brand.
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