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Marketo: A closer look inside the trendy marketing automation tool

Amber Whiteman  |  6 Oct 2015, 05:18 PM
When considering adopting or transitioning to a marketing automation platform, it’s best to first assess your own needs as a marketer, and then examine what each tool can offer you. There are multiple solutions in this arena with different strengths, including HubSpot, Salesforce Marketing Cloud, BlueHornet, and Marketo, all of which we’ll unpack in the coming months. Today, let’s take a look at Marketo, a B2B tool with an emphasis on lead nurturing. The San Mateo–based company of the same name has recently been building momentum, attracting an array of clients intent on robust lead generation and customer lifecycle management.
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Email by the numbers

Amber Whiteman  |  6 Aug 2015, 05:53 PM
There are some key statistics that can be pulled from reports like these, that – along with our experience – creates a body of best practices. We’ve pulled our favorite stats together in a handy graphic for any email marketer.
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