The power of storytelling in B2B marketing Deborah Hanamura | 16 May 2013, 07:28 PM All purchasing decisions are motivated by a combination of rational and emotional triggers. For consumers, the emotional triggers may outweigh the rational ones (which explains a lot of sports cars on the road.) For B2B buyers, however, the rational triggers hold much more importance. Comments: 0
10 Advocacy mistakes to avoid in 2013 Deborah Hanamura | 25 Apr 2013, 10:12 PM Building an army of customer advocates who sing the praises of your brand is the marketing holy grail. The market is changing, and your strategies must change with it. Avoid these ten mistakes, and you’ll be on the right track. Comments: 0
Three risks of not having a content strategy Deborah Hanamura | 25 Apr 2013, 09:19 PM If you are a content marketer, you’ve probably observed a dramatic increase in the amount of web-based and printed content that you or your clients need to create and maintain. To make matters worse, the definition of content has evolved to include website code, design files, video, and almost everything else that gets published. Comments: 0
Impact of New FTC Digital Advertising Guidelines Olga Spaic | 24 Apr 2013, 11:48 PM Tags: FTC; social media advertising; twitter; facebook The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Advertisers and social media enthusiasts alike responded with initial dismay. And now that the dust has settled let’s examine what these updated guidelines really mean for local and national advertisers alike. Comments: 0
I admit it. I was wrong. Amber Whiteman | 24 Apr 2013, 09:26 PM Working at an agency means I can do something different every single day, which I love. In my role, I get to work with people, build relationships,... Comments: 1