Strategies to Get the Second Click (Retail Online Integration magazine) John Porcaro | 17 Mar 2011, 06:08 PM Tags: Social, Digital, Content, Customer Marketing, Marketing reporting, Metia Seattle, Social Media, Social Media Audit, Social media relations, eCRM An article I wrote for Retail Online Integration magazine's ROI Report was published today. Would love to hear your thoughts! ... Comments: 0
Do Ethics in Business Matter? John Porcaro | 17 Mar 2011, 05:46 PM Tags: Social, Customer engagement, Customer Marketing, Metia Seattle, Customer Relationship Marketing, Microsoft, Satisfaction Today, the Ethisphere Institute named Microsoft (a Metia client) to its list of its 110 most ethical companies, along with T-Mobile, Zappos,... Comments: 0
What the Top 20 Facebook Brand Pages are doing right John Porcaro | 15 Mar 2011, 09:00 PM Tags: Social, Customer engagement, Customer Marketing, Metia Seattle, Social Media, Social Media Audit, Metia Group [EDIT: This presentation was updated in May 2011: The Top 20 Brands on Facebook] Today, I gave a presentation to a group outlining the current... Comments: 0
Facebook Page Admins: 3 Things To Do Today! John Porcaro | 11 Mar 2011, 06:17 PM Tags: Social, Customer Marketing, Metia Seattle, Social Media, Customer communities, Social Media Audit, Metia Group The new Facebook Page design was rolled out yesterday. Now that your Page has the new design, you need to do a little housekeeping. ... Comments: 0
Don’t forget the Relationship part of CRM John Porcaro | 9 Mar 2011, 06:32 PM Tags: Social, Customer engagement, Content, Social Media Analytics, Customer Marketing, Metia Seattle, Social Media, Customer Relationship Marketing, User experience, Social Media Audit, Research & intelligence, Social media relations, Metia Group Somewhere along the way, marketers forgot about the Relationship part of Customer Relationships Management. Neil Rosen at MediaPost wrote... Comments: 0