You run your company’s Facebook Page. Every day or so, you stare at the screen, as
it literally taunts you: “Write something...”
Here are a few things to keep in mind as you come up with
the next post:
- Value, value, value.
Why would your customer want to read what you just published? Would you share what you just wrote, in a
conversation with a friend? In the exact
words you just posted?
- Be human. Facebook is
one place where it’s okay to write the way you speak. In fact, it’s expected. If your post sounds like a press release, it’s
going to get ignored.
- Create an editorial calendar. Whether you’re posting
something humorous like Skittles, or newsworthy, like Microsoft or
Playstation, or exclusive inside info like Windows Phone or They Might Be
Giants, taking time every week or two to list out post topics in advance can
help. We help clients define their
goals, come up with relevant post ideas, track down the content and relevant
assets, and help write the posts.
- Keep it short. If
what you have to say can’t be scanned in a newsfeed, nobody is going to stop to
read it. Think headline, not tome.
- Link to an image, a video, or a location with more information. If it's all text, it's easier to skip over.
- Try a few different things, and gauge reaction. What do you think will get your customers to “Like”
what you wrote?
- Think about what you like reading. If you link to an advertisement, don’t
expect much interaction. People didn’t “Like”
your page because they don’t see enough of your ads.
a smattering of posts from my newsfeed this morning, and what I was thinking as I scanned them:
Already saw the commercial.
Don’t want to enter a contest.
I follow soccer, but not enough to keep track of the
international teams. Would love to win a
ticket to a game, though. Maybe click.
Never heard of him.
Seems totally random. Ignore.
I either already know who won, or don’t care.
Weird. The game’s
been out for months, why would I want to buy a bundle? It did get my attention, though, and the attention
of 8,000 people. Ignore.
I trust Mari, she’s always spot on with her commentary and
insight. I might not care that Google is
revealing a mobile payment system, but if Mari thinks it’s newsworthy, I’m
willing to give it a read. Click.
CUUUTE. Reminds me, I
need pictures of my kids. And her studio
is just down the road from where I live.
BTW, I “Liked” her page because a friend of mine had pictures of her
kids done there, and pointed me to the FB page.
Who says FB Likes can’t drive sales? Click.
Newsworthy, and current. Click.
Free, formerly unpublished music from a band I love. Sweet!!!
Kind of fun. Cool
graphic from another fan. Browsed.
Snooze. If all they are going to do is offer ads for upcoming shows, I'm not interested. Unlike.
They left out “grab something from the dirty clothes pile
that’s not too dirty.” Click to Vote.
Do I care?
Maybe. Maybe not. Okay, probably not. Ignore.
Cool, quirky. I like, along with 22,703 others. Click "Like"
Okay, you’re welcome. Skip.
Bonuses like what? I might
just have to click, if it’s exclusive content for a game I’m anticipating… Click.
What's your favorite brand page, and what do they post to make you interact?