One of the hidden benefits of Facebook is that it can
actually improve employee morale for your organization.
We just created a Facebook Page for the our agency, Metia,
Seattle. For now, it’s quite new, and it’s
used primarily by employees. One of the
key benefits I’ve found is that I’m getting to know people across the
organization much better than I would otherwise.
Consider it the “virtual office cooler,”
where I can see what people are doing across the company. Better, I can see who is interacting, and add
them as friends on Facebook. Once they approve my request, I can learn a lot more about
them. And it gives me an easy way to
strike up a conversation, to someone I might not talk to otherwise.
The end result is that it makes everyone at
work better friends, which can improve the morale of the office. Pretty powerful stuff.
There are a couple of ways that a company, large or small,
can use Facebook to help build camaraderie among employees.
- Set up a Company Page.
Chances are, you’ll want a Page on Facebook sooner or later. It’s a great way to get employees talking,
and it can offer a place to highlight your organization to employees, clients,
customers, or prospects.
- Set up a Private Group.
This is a great option if you want to keep discussions private. Each employee will need to be “invited” by
someone, but once they join, conversations, Likes, links, even photos can be
shared privately, without worry that customers or potential clients will see
that LOLCat you just posted.
No matter which option you choose, go ahead and get