John Porcaro |
9 Dec 2011, 08:20 PM
I was having a conversation with a colleague here at Metia recently, where he brought up a point that’s hard to argue: Social Media is more...
John Porcaro |
9 Nov 2011, 10:26 PM
Cassandra St. Louis sent a notice about World Usability Day, and I thought it was worth sharing: Thursday is World Usability Day. What is...
John Porcaro |
20 Oct 2011, 11:13 PM
- Tags:
-
Content,
-
Metia Seattle,
-
Metia Group,
-
Customer engagement,
-
Content Strategy,
-
Social,
-
Social Media,
-
Experience,
-
Social media relations,
-
Customer Relationship Marketing,
-
User experience,
-
Customer Advocacy,
-
Influence,
-
Customer communities,
-
Satisfaction
What experience do our customers have with our company? It’s one of the first questions asked when developing marketing plans, and is...
John Porcaro |
12 Sep 2011, 10:04 PM
- Tags:
-
Social,
-
Digital,
-
Customer engagement,
-
Content,
-
Customer Marketing,
-
Metia Seattle,
-
Social Media,
-
Content Strategy,
-
User experience,
-
Research & intelligence,
-
Metia Group,
-
Web,
-
Viral
Marketers are clamoring to measure every touch point of a marketing campaign. There are countless metrics to track, the amount of data you...
John Porcaro |
6 May 2011, 07:28 PM
Mark Walsh at MediaPost writes an article about an interesting test of Big Brands’ use of Twitter. Sarah McFather at IQ looked at how...