Impact of New FTC Digital Advertising Guidelines Olga Spaic | 24 Apr 2013, 11:48 PM Tags: FTC; social media advertising; twitter; facebook The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Advertisers and social media enthusiasts alike responded with initial dismay. And now that the dust has settled let’s examine what these updated guidelines really mean for local and national advertisers alike. Comments: 0
Authenticity - Key to social media success Olga Spaic | 19 Apr 2013, 06:11 PM Tags: Social Media, brand, authentic Do automated social media tools put your authenticity at risk? We explore how marketers can balance intense workloads with quality social engagement. Comments: 0
Benchmarking Your Marketing Performance Olga Spaic | 8 Mar 2013, 08:33 PM Tags: analytics, Data analytics, benchmark, bounce rate, email marketing How do you find industry benchmarks for your website and email campaign performance? Comments: 0
How Can Marketers Make Sense of Big Data? Olga Spaic | 21 Feb 2013, 10:26 PM Tags: analytics, ROI, big data Rarely has a business term caused as much excitement and confusion as the buzz-worthy big data . Big data promises to deliver great insights... Comments: 0
Even at the Olympics, Data is Tops Olga Spaic | 31 Jul 2012, 01:20 AM Even at the Olympics, research and data inform decisions. Comments: 0