Olga Spaic

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Impact of New FTC Digital Advertising Guidelines

Olga Spaic  |  24 Apr 2013, 11:48 PM
The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Advertisers and social media enthusiasts alike responded with initial dismay. And now that the dust has settled let’s examine what these updated guidelines really mean for local and national advertisers alike.
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