Olga Spaic |
16 Sep 2011, 12:23 AM
I came across an interesting article today from eMarketer entitled: “As Social Spending Rises, Which Metrics Are CMOs Focusing On?“&nbs...
Olga Spaic |
25 May 2011, 11:57 PM
I find myself often answering questions with other questions. For example, say a client asks: - What’s our conversion rate? - Wher...
Olga Spaic |
26 Apr 2011, 05:43 AM
In my day-to-day conversations with marketers, I’m often asked about the perfect metric or KPI for measuring marketing effectiveness. ...
Olga Spaic |
31 Jan 2011, 05:34 AM
As a web analyst, one of the challenges of my job is dealing with disparate data sources – very frequently, instead of having access to one...