Risky business: Creating content that pushes the envelope MandyEmel | 17 Apr 2013, 01:04 AM Tags: marketing, Content Strategy There was a time in my life when I practically lived off of Diet Coke. Until recently, I had never thought of Coca-Cola as anything more than a soda... Comments: 0
Why are subject lines so important? Amber Whiteman | 29 Mar 2013, 11:32 PM Tags: Email Subject lines are often an afterthought, but they shouldn’t be! Your chances of having a high open rate are dramatically improved when you have the... Comments: 0
Where's the SXSW buzz? Deborah Hanamura | 20 Mar 2013, 06:44 PM The SXSWi conference has grown steadily for 20 years due in large-part to its buzz factor. This year is different -- the buzz factor is notably lacking. And the recurring theme of hallway conversations is the lack of buzz -- no cornerstone brand, launch, technology, or story this year. How can this year’s event, which has drawn record attendance, lack the buzz factor? Comments: 0
Benchmarking Your Marketing Performance Olga Spaic | 8 Mar 2013, 08:33 PM Tags: analytics, Data analytics, benchmark, bounce rate, email marketing How do you find industry benchmarks for your website and email campaign performance? Comments: 0
Spring cleaning checklist Stuart Conway | 6 Mar 2013, 01:35 AM Tags: development, Metia Seattle Hello there, developers! Spring is nearly here, and it’s probably a good time to take stock of your development and test server infrastructure. Comments: 0