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Where's the SXSW buzz?

Deborah Hanamura  |  20 Mar 2013, 06:44 PM
The SXSWi conference has grown steadily for 20 years due in large-part to its buzz factor. This year is different -- the buzz factor is notably lacking. And the recurring theme of hallway conversations is the lack of buzz -- no cornerstone brand, launch, technology, or story this year. How can this year’s event, which has drawn record attendance, lack the buzz factor?
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