Marketing Automation in 2013: What is it, really? Deborah Hanamura | 24 Jan 2013, 12:55 AM Customers demand relevant, timely, and personalized communications. The days of sending out high volumes of generic marketing messages, hoping for... Comments: 0
The Link Between B2B Marketing and Pinterest Is Stronger Than You Think MandyEmel | 14 Jan 2013, 08:33 PM Tags: Marketing Strategy It’s pretty clear how Pinterest is being used by consumer brands like Crate & Barrel and Nordstrom, but Pinterest is a relatively B2B-free corner of the Internet. That doesn’t mean that B2B marketers should ignore Pinterest and its secret sauce. Au contraire—there’s lots to be learned from Pinterest. Let’s discuss. Comments: 0
Microsoft Partners with Metia for Windows Enterprise and Windows 8 Pro Site Launches Amber Whiteman | 13 Nov 2012, 09:45 PM A passion for emerging technology is built into Metia’s DNA, and we are sharing in the world’s excitement and buzz about the release of Windows 8.... Comments: 0
Maximizing Customer Loyalty Means (Strategically) Letting Go Deborah Hanamura | 12 Nov 2012, 08:12 PM In its simplest form, customer loyalty is earned by exceeding customer expectations. A loyal customer advocate is priceless, and companies are investing a great deal of resources into getting more of them. Customers have an amplified voice via social channels, which can be wildly successful (Bonnaroo’s wristbands) or disastrous (United Breaks Guitars, anyone?). How do you turn loyal customers into advocates without resorting to bribery or a hard sell? You need to develop a customer experience strategy. Comments: 0
2 Ways to Increase Customer Retention Via Facebook Advertising Corey Christiansen | 12 Nov 2012, 06:40 PM Repeat customers make up the majority of sales for many businesses, sometimes as much as 80% , yet repeat customers tend to be overlooked when it... Comments: 0