Skittles Touch: freak 'em out to make 'em share! Peter Morgan | 31 Mar 2011, 01:38 PM Tags: Metia London, Social, Metia Group, Viral Skittles launched a new YouTube marketing campaign on Monday, with five interactive videos that are proving rather viral. The one below is the... Comments: 0
Salesforce.com acquires Radian 6 Peter Morgan | 30 Mar 2011, 03:27 PM Tags: Metia London, Digital, Social, Metia Group, Social Media, Enterprise, Social Media Analytics Big news today in social technology… online CRM giant Salesforce.com has agreed to buy social monitoring tool Radian 6 for a none-too-shabby... Comments: 0
Why "viral" isn't a strategy Peter Morgan | 23 Mar 2011, 11:40 AM Tags: Metia London, Digital, Social, Metia Group, Viral, Social Media, Content, Content Strategy As many of my colleagues know, one of my pet hates is when fellow Metians ask to create viral campaigns for their clients. Don’t get me... Comments: 2
Blue is the colour Peter Morgan | 21 Mar 2011, 02:10 PM Tags: Metia London, Digital, Social, Metia Group Ever wondered how colour preference differs between men and women? Well the infographic-loving folk at KissMetrics have tried to answer the... Comments: 0
Twitter helping Japan to correct the story Peter Morgan | 16 Mar 2011, 02:32 PM Tags: Metia London, Social, Metia Group, Social Media Following the tragic events of last week, Twitter has helped Japanese residents share news and counter the panic and hyperbole present in the... Comments: 0