Personalising your brand Lizzie Donnachie | 29 Aug 2012, 03:35 PM Tags: Brands, Partners, B2C, B2B I recently read an article about the return of company mascots. You know: the likes of Wenlock and Manderville for the London 2012 olympics, but for companies rather than events. Well they are coming back, and it makes a lot of sense. Comments: 0
Diet Coke's partnership with fashion and beauty Lizzie Donnachie | 25 Jan 2012, 03:45 PM Tags: Partner & Developer, Fashion, Diet Coke, Brands A year after announcing a three year marketing focus on the fashion & beauty industry we take a look at how Diet Coke's partnerships are working. Comments: 0