The power of storytelling in B2B marketing Deborah Hanamura | 16 May 2013, 07:28 PM All purchasing decisions are motivated by a combination of rational and emotional triggers. For consumers, the emotional triggers may outweigh the rational ones (which explains a lot of sports cars on the road.) For B2B buyers, however, the rational triggers hold much more importance. Comments: 0
10 Advocacy mistakes to avoid in 2013 Deborah Hanamura | 25 Apr 2013, 10:12 PM Building an army of customer advocates who sing the praises of your brand is the marketing holy grail. The market is changing, and your strategies must change with it. Avoid these ten mistakes, and you’ll be on the right track. Comments: 0
Three risks of not having a content strategy Deborah Hanamura | 25 Apr 2013, 09:19 PM If you are a content marketer, you’ve probably observed a dramatic increase in the amount of web-based and printed content that you or your clients need to create and maintain. To make matters worse, the definition of content has evolved to include website code, design files, video, and almost everything else that gets published. Comments: 0
Risky business: Creating content that pushes the envelope MandyEmel | 17 Apr 2013, 01:04 AM Tags: marketing, Content Strategy There was a time in my life when I practically lived off of Diet Coke. Until recently, I had never thought of Coca-Cola as anything more than a soda... Comments: 0
3 Content Marketing Tips - Inspired By The Chinese New Year Gillian Rogers | 8 Feb 2013, 10:12 AM This weekend is the lunar new year, which will be a big celebration here in Singapore as well as for other Chinese communities around the world.... Comments: 0