Dell helps Europcar delight end customers Daniel Brooks | 23 Feb 2011, 11:05 AM Tags: Digital, Metia London, Customer engagement, Customer Advocacy, Customer reference programs, Customer Relationship Marketing, Global Customer Reference Program As mentioned in the previous post, customer case study videos work best when they give the viewer a real insight into the subject’s... Comments: 0
Get someone else to boast about your organisation Monique Pronk | 24 Jan 2011, 10:23 AM Tags: Metia London, Influence, Metia Group, Media relations, Customer reference programs Just like Tripadvisor and TopTable, personal recommendations achieve greater brand awareness and sales opportunities compared to self-promotion. ... Comments: 0
How NOT to use infographics… Daniel Brooks | 11 Jan 2011, 04:42 PM Tags: Viral, Metia London, Customer engagement, Customer Advocacy, Customer reference programs, Web In my last post I looked at infographics (graphic visual representations of information, data or knowledge) and described some of the very... Comments: 2
Lies, damned lies, and statistics Daniel Brooks | 4 Jan 2011, 10:35 AM Tags: Digital, Metia London, Customer engagement, Customer Advocacy, Enterprise, Customer Marketing, Customer reference programs, A Rough Guide to the World Well, not exactly, but with the plethora of media and communication that everybody is subjected to on a daily basis, statistics and data can... Comments: 0
Avoiding the culture clash in a global customer reference programme Daniel Brooks | 16 Dec 2010, 03:49 PM Tags: Metia London, Customer engagement, Customer Advocacy, Customer reference programs With the global marketplace and the promise offered by new markets, many companies are beginning to extend their customer reference programmes... Comments: 2