Imagine this: 128 predictions for 2013 Deborah Hanamura | 31 Jan 2013, 05:26 PM In October 2012, the Metia team began conducting a series of cross-functional meetings and teamstorming sessions to envision what marketing is going to look like in 2013. The sessions lasted through December, and were collected in the 2013 Marketing Trends Report. Comments: 0
Maximizing Customer Loyalty Means (Strategically) Letting Go Deborah Hanamura | 12 Nov 2012, 08:12 PM In its simplest form, customer loyalty is earned by exceeding customer expectations. A loyal customer advocate is priceless, and companies are investing a great deal of resources into getting more of them. Customers have an amplified voice via social channels, which can be wildly successful (Bonnaroo’s wristbands) or disastrous (United Breaks Guitars, anyone?). How do you turn loyal customers into advocates without resorting to bribery or a hard sell? You need to develop a customer experience strategy. Comments: 0
The Metia Digital Marketing Report is Here! Deborah Hanamura | 11 Apr 2012, 04:41 PM This must-read report delivers the low down on every major discipline that digital marketers needs to pay attention to right now. Topics include mobile, content, UX, creative, social media, engagement, and more... Comments: 0
Telling tales – the golden rules for storytelling and customer evidence Daniel Brooks | 16 Jan 2012, 04:22 PM Tags: Customer Advocacy, relationship marketing, narrative, format, metrics, story For customer evidence to be effective, you need to create good customer stories in the form of videos, case studies, and articles. Comments: 1
Social Media is More than Facebook and Twitter John Porcaro | 9 Dec 2011, 08:20 PM Tags: Metia Seattle, Metia Group, Customer Marketing, Social, Social Media, User experience, Customer Advocacy I was having a conversation with a colleague here at Metia recently, where he brought up a point that’s hard to argue: Social Media is more... Comments: 0