Maximizing Customer Loyalty Means (Strategically) Letting Go Deborah Hanamura | 12 Nov 2012, 08:12 PM In its simplest form, customer loyalty is earned by exceeding customer expectations. A loyal customer advocate is priceless, and companies are investing a great deal of resources into getting more of them. Customers have an amplified voice via social channels, which can be wildly successful (Bonnaroo’s wristbands) or disastrous (United Breaks Guitars, anyone?). How do you turn loyal customers into advocates without resorting to bribery or a hard sell? You need to develop a customer experience strategy. Comments: 0
The Sideburns of Glory Steve Ellis | 24 Jul 2012, 02:03 PM Tags: Customer Marketing, eDM For the past 48 hours, yellow has been the prevailing colour splashed over all the newspapers here in the UK. Brad Wiggins' success in the Tour de... Comments: 0
Social Media is More than Facebook and Twitter John Porcaro | 9 Dec 2011, 08:20 PM Tags: Metia Seattle, Metia Group, Customer Marketing, Social, Social Media, User experience, Customer Advocacy I was having a conversation with a colleague here at Metia recently, where he brought up a point that’s hard to argue: Social Media is more... Comments: 0
B2B Marketing Awards – Kaseya & Metia runners up for ‘Best use of direct mail’ Daniel Brooks | 8 Dec 2011, 11:10 AM Tags: Metia Group, Customer Marketing, Demand Generation, Awards, Metia London I’m very happy to say a big ‘congratulations’ to our client Kaseya, and their Metia team, for coming runners up in the... Comments: 0
Thursday is World Usability Day John Porcaro | 9 Nov 2011, 10:26 PM Tags: digital, Metia Seattle, Metia Group, Customer Marketing, User experience Cassandra St. Louis sent a notice about World Usability Day, and I thought it was worth sharing: Thursday is World Usability Day. What is... Comments: 0