Metrics for Marketers: Conversion rate Olga Spaic | 25 May 2011, 11:57 PM Tags: Digital, Metia Seattle, Data analytics, Marketing reporting, Customer engagement, Effectiveness I find myself often answering questions with other questions. For example, say a client asks: - What’s our conversion rate? - Wher... Comments: 0
Metrics for Marketers: Bounce Rate Olga Spaic | 26 Apr 2011, 05:43 AM Tags: Digital, Metia Seattle, Data analytics, Marketing reporting, Customer engagement, Effectiveness In my day-to-day conversations with marketers, I’m often asked about the perfect metric or KPI for measuring marketing effectiveness. ... Comments: 0
Metia completes Microsoft Dynamics CRM Online web site launch Andrew Martin | 9 Mar 2011, 06:47 PM Tags: Metia Group, Metia Seattle, Digital, Experience, Microsoft, Data analytics, Customer engagement, Web, Mobile, Enterprise Applications, Customer Relationship Marketing, News, User experience, Content, Content services, Demand Generation, Enterprise, eCRM, .Net, Content Strategy, Research & intelligence, Marketing collaboration, Customer Marketing, Marketing reporting Kirkland, WA – March 8 2011– Metia/Seattle, one of the Northwest’s largest digital agencies and part of the global digital... Comments: 1
Planning a UX Strategy Cassandra St. Louis | 6 Mar 2011, 07:10 PM Tags: Digital, Metia Seattle, Data analytics, Web, User experience, Experience, Metia Labs, Influence, Customer engagement, Service design, Metia Group, Metia London, Content Strategy As UX (User eXperience) designers we understand and apply core principles, theories, and approaches to various different projects.... Comments: 0
Not all Data Aggregation is Bad: Consumers Benefit from Real Estate Market Analyses Olga Spaic | 25 Feb 2011, 12:40 AM Tags: Digital, Metia Seattle, Data analytics, User experience, Mobile Being a bit geeky about data, I was intrigued by the headline a few weeks on Mashable.com: Who Owns Your Data? The conclusion of the article... Comments: 4