Video in email! Jeanette Lewing | 23 Apr 2013, 09:38 AM Tags: Metia London, Video, email marketing, Email With HTML 5 video and audio elements offering a standard way to add video to HTML, the future of video in email is looking brighter. But what is... Comments: 0
Shh! I have a secret about when to send your email… Sharon Jennings | 2 Apr 2013, 02:07 PM Tags: Metia London, email marketing, eDM, Email, Deliverability, timing, best time to send, when to send 2 o’clock on a Tuesday afternoon. Now let me paint you a picture… At 2 o’clock on Tuesday afternoon, email marketers everywhere hover to press send.... Comments: 0
Benchmarking Your Marketing Performance Olga Spaic | 8 Mar 2013, 08:33 PM Tags: analytics, Data analytics, benchmark, bounce rate, email marketing How do you find industry benchmarks for your website and email campaign performance? Comments: 0
Opt-In Lists Good, Purchased Lists Bad. Sharon Jennings | 12 Feb 2013, 03:42 PM Tags: Metia London, email marketing, eDM, Email, Spam, Opt-In, Lists, Purchased Lists, Blacklist In George Orwell’s Animal Farm the Pigs repeat a similar statement for most of the story, but by the end they have gotten so power-hungry they forget... Comments: 0
Prove yourself wrong with A/B testing. Sharon Jennings | 28 Jan 2013, 05:04 PM Tags: Metia London, email marketing, eDM, email, AB Testing, A/B testing, Split testing We did some A/B testing on the Metia Newsletter this month. For anyone who doesn’t know how this works, you take a small percentage of your list... Comments: 0