Customer Loyalty Programs-Punch cards are dead. Long live big data. Deborah Hanamura | 12 Nov 2012, 05:26 PM Customers today expect most brands to have a loyalty program that is easy to use, highly socialized, and easy to track. Further, customers don’t simply want discounts – they want discounts that are personal to them. The first wave came when brands figured out how to personalize with simple data variables like name and address. Now customers expect promotions to be customized based on past purchasing behavior, income, and brand affinity. Comments: 2
Aussies boost retail sales with in-store social media Monique Pronk | 6 Jan 2012, 12:17 PM Tags: digital, retail, innovation Australian retailers have launched an initiative which allows shoppers to blend offline shopping with social media. Comments: 0