Austin marketers Demand Excellence | Event recap

Carrie McIlveen

22 March 2018

Austin marketers Demand Excellence—and that is just what Metia Group gave to them today!

Over mimosas, bacon, and eggs, Metia subject matter experts, Liz High, VP of Customer Experience Insight & Delivery, and Pete Morgan, VP of Demand, shared detailed information and case studies to a room full of Austin marketers on the topic of how to deliver outcomes that drive revenue.

Highlights included how to: 
• Change the way you think about media buying. 
• Re-invent insight-led demand generation. 
• Take responsibility for understanding how the budget is spent and the outcomes it does – or doesn’t – drive.
• Establish content resonance: what you publish versus what audiences care about.

Thank you to everyone who joined us. If you were unable to join in or want to know more about insights and demand generation, get in touch with us at or