Mindset matters: redefining digital banking with a marketing mindset
We surveyed 500 financial marketers about their digital transformation journey.
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Best practice guide: B2B influencer marketing
The five questions marketing leaders should ask about their influencer marketing campaigns.
B2B marketing trends for 2020
In a climate of economic uncertainty, 2020 will present new challenges to marketing leaders.
Best practice guide: Account-Based Marketing (ABM)
Five questions CMOs should ask about their ABM programs.
B2B marketing trends for 2019
Understand the trends driving B2B marketing, and get practical insight for the year ahead.
Understanding the Senior Care landscape
Understand the Senior Care landscape and get practical marketing guidance on how to act.
The seven drivers of Customer Reference Program performance
Highlights and key learnings from the Metia Group Customer Reference Program Performance Study - December 2017.
New truths for brands study
A behavioral blueprint to enable brands to build trust among contemporary consumers.
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