Fintech Forward Newsletter - Issue 11
16 January 2025
As we kick off the year with fintechs and their CMOs considering how they might supercharge their growth strategies, we have put together a newsletter (and a little something extra) that looks at the key trends set to define the landscape in 2025.
We discover how quick wins and turning AI experiments into tangible solutions that deliver ROI will become crucial for businesses. We also learn why 2025 could be the year of fintech acquisitions and IPOs following sustained investment in marketing and advertising over the last three years from some of the industry’s largest digital challengers, from Stripe to PayPal.
Our little something extra, referenced above, is our very own 'B2B Marketing Trends Report 2025’ that provides insights on seven key themes that will help drive growth in 2025, from AI-powered transformation and ABM strategies to behavioural science and the importance of ethics and authenticity
The report exhibits Metia’s expertise across our main lines of business, drawing on decades of experience and knowledge that we are sure will benefit readers. So dive in and feel free to get in touch if you think we can help you this year.
Future trends in B2B fintech marketing
B2B fintech marketing targets businesses with financial technology products that enhance their services and competitiveness. This article covers key strategies, challenges, and future trends in the B2B fintech marketing landscape.
Forrester: Strategic insights to fuel growth in 2025
In 2025, companies will prioritise quick wins and stronger foundations to tackle declining loyalty and digital-first demands, turning past AI experiments into lasting success.
Fintechs boosted ad spending by 45% in last three years
Growth in the “addressable market” has led to fintechs, such as CashApp, Klarna, Stripe and PayPal, boosting their marketing efforts. With fintechs growing in popularity among their customers, the increased investment may be setting up 2025 as a year of acquisitions and IPOs.
Top Tip
Marketing for small fintech businesses in 2025
The competitive fintech sector presents challenges for small businesses, including limited budgets and trust-building. This guide provides tips for cost-effective content marketing to help drive growth and reach the right audience in the fintech sector.
Event
Innovation ignites at Adobe Summit 2025
Join the forefront of customer experience innovation at this upcoming marketing conference in March, where top brands explore the future of generative AI. Attendees can improve their skills, get inspired and network through workshops and opportunities for connection.
Blog
How AI will transform the marketing engine
The year ahead is going to see AI increasingly shape and influence how brands build and execute their marketing programs. It will also see more scrutiny placed on how organizations monetize their AI investments.
Report
B2B Marketing Trends Report 2025
Read Metia's new report featuring seven key trends to learn how to monetize your AI strategy, harness intent data, and build greater affinity with your customers.