12 February 2025
This week's newsletter focuses on the impact of Chinese artificial intelligence (AI) app DeepSeek. Rivalling technology developed by ChatGPT-maker OpenAI in its capabilities, DeepSeek has gained global attention after topping app download charts and driving down US tech stocks. With seemingly lower creation costs, its rising popularity and potential have shaken investors, wiping billions off Nvidia's market value and raising doubts about whether American firms will lead the booming AI market.
To understand why DeepSeek has made such a stir, we'll take a closer look at the fundamentals of its AI technology, along with some of the emerging safety concerns. We also delve into DeepSeek's R1 model, which represents a major leap in improving the price-performance ratio of generative AI models. Plus, we've included a guide on how users can protect themselves from cybersecurity risks associated with AI platforms and a webinar on what comes after DeepSeek.
Despite safety concerns, European startups are continuing to adopt DeepSeek's AI technology. However, critics are highlighting biases, such as refusing to generate content critical of China. Now, privacy experts warn of potential legal risks for those not taking proper precautions.
Research by academia and commercial organizations have focused on boosting performance and improving the price-performance ratio of generative AI models. With DeepSeek-R1 marking a major advancement in reducing this ratio, this article by Forrester explores this technology’s benefits further.
DeepSeek's AI technology has captured global attention by topping app download charts and contributing to a decline in US tech stocks. But what exactly is DeepSeek, and why is its rising popularity and potential shaking up investors?
Top Tip
With the cybersecurity risks posed by AI platforms growing and the recent cyberattack on the Chinese AI platform DeepSeek, the importance of user vigilance and increased cybersecurity measures is growing stronger every day.
Webinar
Last month, DeepSeek's debut may have sparked some controversy, hype, and even panic. While it’s made notable technical strides, has it truly changed the game? This on-demand webinar examines this technology's broader implications and what comes next.
Blog
The year ahead is going to see AI increasingly shape and influence how brands build and execute their marketing programs. It will also see more scrutiny placed on how organizations monetize their AI investments.
Report
Read Metia's report featuring seven key trends to learn how to monetize your AI strategy, harness intent data, and build greater affinity with your customers.