Fintech Forward Newsletter - Issue 10

Sarah Mason

12 December 2024

In our final newsletter of the year, we examine the key trends driving fintech growth in 2024 and consider how they will evolve over the coming year. Significant developments include the expansion of Banking-as-a-Service, BNPL, and embedded finance, opening up finance and financing options for customers and businesses alike. Of course, AI dominates the landscape, with Gartner revealing that 2025 will be the year that sees agentic AI become more prominent, with practical use cases delivering value across industries.  

While ample opportunity exists to capitalise on these emerging trends, the fintech ecosystem has also had to confront something of a reset, as investments and valuations are adjusted in the face of increased investor scrutiny and regulatory requirements. The days of runaway fintech valuations might be over, but this is perhaps an inevitable and necessary terminus for the fintech ‘hype train’. With incumbents and major fintech challengers now playing a more collaborative role in the industry—as we see with NatWest Group's FinTech Growth Programme and a GoCardless webinar introducing fintech to small businesses—2024’s gift to 2025 seems to be a more stable fintech landscape.  

Before we go, we wish all of our subscribers a Merry Christmas, Happy Holidays, and a very Happy New Year!  

Who hit the fintech reset button?

The Alpha State of FinTech Investment 2024 Report shows that after years of growth, valuations are being adjusted, and focus areas are evolving. The question is how will leaders navigate this changing environment where profitability, innovation, and market dynamics converge? 

Agentic AI: the driving force behind 2025's top tech trend

AI agents are transforming industries by autonomously planning and executing tasks, setting them apart from generative AI models. Some of the real-world examples are guardian agents and AI with long-term memory. 

Top 10 fintech trends that shaped 2024 

Fintech Magazine reviews the key drivers of fintech growth in 2024, from the expansion of banking-as-a-service, Buy Now, Pay Later (BNPL), and embedded finance, to security, accessibility and hyper-personalisation delivered by AI. 

Top Tip

NatWest Group's fintech growth programme

NatWest Group’s new fintech growth programme is designed to help fintech start-ups scale through access to the bank’s resources, expertise, and networks. Through workshops, mentoring and coaching, the aim is to co-create solutions to lead the future of banking. 

Webinar

An introduction to fintech for small businesses

Many businesses find financing and banking to be a hassleyet with fintech, they don't have to be. This on-demand webinar helps businesses to understand financing, identify problems and shows the steps they can take today to start solving them. 

Report

Metia Insight Studies

Download this Metia report to understand the concerns and motivations of your audiences and customers, and how to change behaviours and achieve the outcomes you need.