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Forbes Insights and Deloitte have published a new report that investigates how the C-suite consume business content.

The report aims to counter the perception that brevity is king in the age of social media – though that perception is something we’ve long contested when it comes to the C-suite, supported by our experiences partnering with global brands on lead generation and content marketing programmes.

300 C-level executives were surveyed for this latest Forbes and Deloitte research, and two key findings jumped out that we wholeheartedly agree with.