Video: The transformation of the customer journey from ‘selling things’ to ‘creating ‘experiences’

Metia Group's Misia Tramp, VP of Customer Experience Strategy & Insight, recently was a featured keynote presentation at the American Marketing Association’s (AMA) Data Insights Virtual Conference. Titled: “The transformation of the customer journey from ‘selling things’ to ‘creating ‘experiences’ for audiences”.

The session featured a lively interactive discussion with attendees on ways to create emotional moments across the customer journey. You'll enjoy a bit of entertaining storytelling about what the space shuttle and a horse's ass have in common and the fable of the elephant. Misia also delved into how to incorporate linguistic and visual datasets, which can help us understand the voice of the customer in their own words and context.

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