Content
fuels
conversation

Our content services enable
global brands to engage
audiences worldwide

Capture awareness

Join the conversations that matter to your customers. Be seen. Be heard. Establish authority. Differentiate.

Inform consideration

Reward customers by creating content that offers a fair exchange of value throughout their journey.

Accelerate decisions

Build trust through content-led conversations, create the confidence to speed decision-making.

Why content matters to your business

74%

of B2B buyers do most of their research online before purchase.

x7.8

more traffic visits to content marketing leaders' websites.

85%

of customers manage relationships with suppliers without ever speaking to them.

Global Content Network

Use Metia Group's Global Content Network (GCN) to scale effortlessly and deliver authentic, resonant content across industries and geographies, in all formats and deliverables.

Production engine

We have tools, systems and processes for operationalizing corporate content production at scale.

Global scale

In the past two years, GCN has enabled us to produce content in 39 languages and deliver campaigns into 88 countries.

Optimized content

Using multi-variate testing, reports and dashboards, content is tuned for SEO and client specific business outcomes.

storytelling at scale

Metia works with global brands to enable compelling storytelling at scale. We support our clients using the craft skills of storytelling and the science of data analysis, building on our own unique tools and proven enterprise scale processes.

Stage 1:

Content Strategy

Our strategic services are designed to help you organize and optimize your investments in content to increase impact and effectiveness.

Content
Audit

Content
Archetypes

Journey
Mapping

Performance Benchmark &
Predictive Forecast

Stage 2:

Content Creation

A compelling narrative connects with every audience. We use editorial skills, audience insight and data, to create remarkable stories that connect brands to customers.

Words

Video

Visual

Channels

Stage 3:

Content Optimization

We maximize the value of great content. By informed preparation, careful fine tuning and relentless measurement, we will optimize the ROI from your content assets.