B2B marketing trends for 2020

In a climate of economic uncertainty, 2020 will present new challenges to marketing leaders. Our report outlines six essential trends for the B2B CMO, including insight on:

• De-risking paid media campaigns against ad fraud
• Building a martech stack that supports business objectives
• Balancing short-term versus long-term strategies
• Improving customer experience through iteration
• Using influencer marketing to support the sales cycle
• Differentiating B2B brands through TV advertising