Best practice guide: B2B influencer marketing

The typical B2B sales cycle has changed in recent years. Buyers are better informed than ever before, and sellers have fewer opportunities to influencer buyers’ decisions. Marketers need to find a way to bridge this gap and if executed correctly, influencer marketing can be just the thing to do it – but the bar for success is high.

In this best practice guide we outline the five questions marketing leaders should ask about their influencer marketing campaigns:

• What can my B2B brand achieve through influencer marketing?
• How do we identify the right influencers for our business?
• How will we start conversations with our chosen influencers?
• How do we integrate influencers with our broader marketing strategy?
• How will we measure success?