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Build awareness,
earn reputation

We engage media, analysts and
influencers to build brands and
grow businesses.

Increase market awareness

Raise awareness in the marketplace. Be seen and heard in the right media and channels, whether online, broadcast or offline.

Establish thought leadership

Don’t just participate, lead. Contribute expert commentary. Get quoted in the press. Drive the conversation in social.

Drive business outcomes

Integrate with marketing. Use earned media to extend and support wider campaigns. Accelerate critical decision-making.

Why influence matters to your business

96%

of B2B buyers prefer content with more input from industry thought leaders

5%>1%

earned media can achieve conversion rates of 5% or more, compared to 1% for paid media

72%

of business audiences consume and engage with news each week

Services

Press and media relations

Get your news and opinions into the media, networks and channels that matter. We find real news angles, sell in stories and defuse crises.

Thought leadership strategy

Stand out above the crowd. Our thought leadership approach means new prospects will already know you as an industry mover.

Analysts and influencers

Build a secret sales force. We educate analysts and influencers to understand your services, driving recommendations and RFPs.

INFLUENCING THE SALES PROCESS

Metia works with businesses to make the best use of earned media to support your target audiences movement through the sales process.

BUILDING YOUR EARNED MEDIA STRATEGY

Stage 1:

Messaging & strategy

We create a program of media activities designed to raise awareness among target audiences and markets, developing messaging that differentiates your proposition.

Proposition and messaging framework

Media identification and prioritization

Analyst and influencer strategy

Newsflow and newsroom development

Stage 2:

Engagement & outreach

Establish a pipeline of newsworthy stories to earn media attention. We get businesses into the right publications, covered by the right analysts, and talked about by the right industry influencers.

Pitch development and outreach

News release distribution

Thought leadership content

Analyst and influencer briefings

Stage 3:

Scale & manage

Build momentum and organize efficiently as your business grows. Whether supporting HQ, or executing for country or region, we provide the support needed.

Build presence in new markets

Manage central press office

Identify local agency partners

Co-ordinate across network

Stage 4:

Reporting & optimization

Ensure investment and effort deliver ROI. By measuring outputs, we can optimize media, influencer and analyst relations programs to ensure they meet your goals.

Analyst report inclusion

Media coverage tracking

Spokesperson reporting

Data led performance measurement

TRUSTED TO DELIVER

PR, AR and social experts
Messaging that resonates
Guided by news value
Speaker profile building
Targeted and relevant coverage
Data-driven performance reporting

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