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Customer
Advocacy Engine

Re-engineering customer advocacy

Story Finder™

Leveraging Metia’s AI Suite, you can pinpoint ideal references from your customer base. The latest ABM techniques then help target and convert sales, partners, or end customers to achieve agreed reference story status.

Story Generator™

A purpose-built platform that combines the latest AI technology, customer advocacy best practices and expertise with your brand, solution and product knowledge.

Story Activator™

Matching lookalike prospects with an individual story can lead to a quantifiable ROI for each story activated and moves customer advocacy programs from publisher to lead generator.

Metia Customer advocacy engine informs...

65%

Reduction in time to publish on customer stories

25%

Most reference programs typically utilize only 25% of their customer base in external references

63%

Just 5% of people remember a single statistic, but 63% will remember a story

A foundational platform powered by data, insights and AI 

Knowledge Base

Gather and curate your own unique resource of brand and audience-specific data

AI Suite

Choose, train and manage the ideal LLM to support your customer advocacy program

Demand Generation

Leverage audience data to engage peer group and look-alike profiles with relevant stories

Address the central challenges faced by your customer advocacy program

Stage 1:

STORY FINDER™

From identification to conversion, Metia Story Finder produces a steady stream of high-quality customer references, allowing you to focus on other critical aspects of your business while we handle the heavy lifting of building and maintaining a robust customer advocacy program.

Story Finder enables you to identify and extract more referencing value from your most valuable sales and marketing asset – your customers.

Refine customer identification

Refocus team efforts on critical workflows

Extract more value from your customer base

Increase conversion rate of customers to reference story candidates

Stage 2:

STORY GENERATOR™

By pre-training Story Generator on your current written customer stories, brand and product messaging, the platform creates consistent, brand and topic aligned narratives, resulting in faster, quality customer story content generation at scale.

Story Generator combines real writers with enterprise grade generative AI to ensure that all output is entirely quality-controlled and aligns with each individual brand.

Pre train Gen AI tools on your brand and product messaging 

Create consistent high-quality outputs

Accelerate story production cycles 

Scale production without compromising on quality

Stage 3:

STORY ACTIVATOR™

Story Activator is a targeted promotional plan that enables hyper -targeted paid activation of each customer story to deliver maximum exposure and impact with your target audience.

Matching like-for-like prospects with an individual story can lead to a quantifiable ROI for each story activated and moves customer advocacy programs from publisher to lead generator.

Create hyper-targeted promotional campaigns

Maximise exposure for your brand stories

Gain quantifiable ROI from individual story outputs

Move from publisher to lead generator

Want to know more?

Find out more about our Customer Advocacy Engine and the unique tools, services and capabilities that support it.

 

Get in touch

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