CodeSM Group launched to serve Enterprise and SMB marketers using innovative platforms and AI technology
London/Los Angeles, 6th November - The CodeSM Group has been renamed and its component businesses re-organized to better reflect the business’ vision and objectives.
The mission of the CodeSM Group is to codify sales and marketing processes to enable the productivity benefits of the group’s innovative technology and AI platforms.
The CodeSM approach allows both agency teams and client-side marketers to plan, create, manage and execute marketing campaigns and programs, efficiently and effectively at scale.
The CodeSM platform automates the processes of marketing and sales through each stage of research, brand, content, promotion and performance. CodeSM provide AI to improve insight, creativity and productivity, while also integrating underlying workflows, data and systems to convert awareness into leads, and pipeline into revenue.
“Since bringing the different businesses together we have been able to focus our teams and technology to best serve our customers,” said Steve Ellis, Chief Executive Officer, CodeSM Group.
“Putting the CodeSM name above all the group businesses signals what we are about to our clients and to the wider marketplace. By applying a structured method to systematize marketing workloads, we can improve the quality of output, the service delivered to clients and the performance of campaigns and programs.
The structure and focus of the CodeSM businesses are now aligned to the size and complexity of clients, all use the CodeSM method and platforms in their services.
Through its offices in London, Los Angeles, New York, Seattle, Austin and Singapore, the CodeSM Group operates three business units:
Metia – a leading global B2B agency serving many of the world’s largest brands in tech and financial services
MaaS by CodeSM – a subscription-based marketing as a service provider powering hundreds of fast-scaling businesses across North America
Applied AI – a technology solution provider implementing CodeSM’s proprietary products and platforms to automate marketing workflows,
“Our clients want to create engines for growth,” said Oriol Zertouche, Chief Technology Officer, CodeSM Group. “Building a growth engine requires a mix of expertise and skills, knowledge and experience, together with platforms and AI technology.”
“Now we can respond to each client’s scenario. That may be our agency teams using technology to be more creative and responsive, client-side marketers leveraging our platforms to do more in-house, or sometimes the technology is embedded to reimagine the client’s own services.”
About the CodeSM Group
The CodeSM Group operates worldwide and serves its customers through Metia a global B2B agency, MaaS by CodeSM a subscription based Marketing as a Service provider for rapid growth mid-market businesses, and Applied AI a technology solution provider that develops and implements the group’s proprietary platforms and AI technology.
For more information visit www.codesm.group