Global B2B agency Metia merges with AI solutions and services provider to create JBI Metia
London/Los Angeles, October 29th , 2024 - Metia, the global B2B agency has announced its merger with JBI Studios, a leading provider of artificial intelligence (AI) solutions and services. The new business is called JBI Metia.
The combination of businesses creates a team of 150 experts in digital marketing and AI, operating from six locations in Los Angeles, London, New York, Singapore, Seattle and Austin.
The new group includes:
- Metia: a global B2B marketing and data insights agency
- Cody: a developer of AI solutions and tools
- CodeSM: a provider of Marketing as a Service solutions
- JBI Metia: a global provider of AI solutions and tools as well as sales & marketing solutions and services
The merger gives Metia’s teams and their clients access to the enterprise AI Suite platform, which is available on a standalone basis as well as fully embedded into JBI Metia’s comprehensive sales and marketing automation platform. These solutions further improve the performance and efficiency of clients’ sales and marketing programs and campaigns.
The Metia team is working with the group’s product engineers to further extend the AI-enabled workflow and capabilities which support core sales and marketing processes using AI Suite.
Areas of sales and marketing covered by the solution span the full buy-cycle from awareness building through to acquisition, with specific workloads around Demand Generation, Customer Acquisition, Account-Based Marketing, Partner Activation and Sales Readiness.
Like Metia Group, JBI has proven expertise in serving the tech and financial services industries, as well as supporting businesses across all sectors to succeed in their digital transformation and to leverage SaaS and AI to reinvent their products, services and business models.
Steve Ellis, Chief Executive, JBI Metia said, “For nearly forty years we have differentiated ourselves by understanding tech and financial services businesses, and applying technology to help solve their marketing challenges. AI presents a fundamental step change in that journey.”
“Creating JBI Metia brings deep AI competence to us all, not just business expertise but also engineering capability, proven systems and a proven platform. Together we will accelerate the use of AI to improve the productivity, quality and effectiveness of sales and marketing programs, whether executed by us or conducted by in-house corporate teams.”
Mark Trousdale, Chief Growth Officer, JBI Metia said, “Our longstanding relationship and firsthand experience of working with the Metia team, means we understand their depth of expertise and creativity. Adding our AI capabilities to this mix can only strengthen the advantages for clients.”
“AI Suite is already helping hundreds of businesses to sell and market themselves faster and more effectively. Using our platform will offer significant benefits to Metia’s customer list of the best and biggest brands in tech and finance, while also accelerating the development roadmap for AI Suite.”
About Metia
Metia is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing some 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.
Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.
About JBI Metia
JBI Metia is a data, AI, software and solutions company focused on fuelling our clients’ revenue growth through data-driven insights and AI-enabled solutions for sales and marketing excellence. With over three decades of expertise, JBI Metia serves some of the largest tech and finance companies in the world, as well as businesses in the retail, healthcare and auto industries. The technical foundation of the JBI Metia platform is our Knowledge Base technology for AI, which combines companies’ data assets with guidance frameworks and our AI Suite of tools, to provide unprecedented insights and productivity gains. For more information, visit www.jbimetia.com.