Metia Group recruits customer experience professionals to lead Insight and Analytics business
Misia Tramp, Vice President, Customer Experience Insight and Strategy and Liz High, Vice President Customer Experience Insight and Delivery join Metia team.
SEATTLE – Metia Group, a global B2B marketing agency, has recruited two senior customer experience and loyalty professionals to drive the growth of its Insight and Analytics business worldwide.
Misia Evans and Liz High join Metia after having worked together in a number of previous customer experience consultancies, most recently within Tahzoo and SDL. Originally, Evans and High founded and built their own customer research and strategy consulting business, Intrepid Consultants, which they sold after establishing a global footprint with offices in Europe, Asia and North America. During their careers they have advised many leading brands and businesses on optimising customer engagement to improve lifetime value, loyalty and advocacy.
The immediate focus is developing and delivering programmatic data driven solutions that help Metia’s clients to attract the right prospects, recognize people that are using their marketing channels and truly know the customers they are marketing to.
Misia and Liz will be driving increased focus on the use of data science and customer analytics to drive relevance in content creation and campaign execution. They are charged with developing tools, products and services for data driven marketing across four key solution areas:
- Segmenting audiences and mapping their journeys
- Driving content relevancy across paid, owned and earned channels
- Personalizing the customer experience
- Ensuring ROI and mutually beneficial relationships
Andrew Martin, President and COO Metia Inc, commented: “Today all businesses know that how they set up and manage their marketing platforms, the customer programs they operate and the creative campaigns they deliver, are a vital part of delivering their total customer experience. We have always put understanding the needs of our client’s customer audiences first and foremost in our priorities as marketers. Adding Misia and Liz to our team provides us with a real edge in terms of thought leadership from two leading industry practitioners.
Misia Evans, Vice President, Customer Experience Strategy and Insight, added: “The pervasive use of digital platforms means a huge amount of data is available from many sources to understand behaviors and actions throughout the customer lifecycle. Metia has a fantastic position at the intersection of technology and marketing. It’s a perfect situation for two data geeks like us, both slightly obsessed with understanding customers by studying behaviors based upon their actions, not their intentions.”
Liz High, Vice President, Customer Experience Insight and Delivery, commented: “How smart businesses are at gathering, interpreting and acting upon data – turning it into useful insight and actionable strategies – determines the effectiveness of every marketing dollar. Turning data into insight means clients can then analyze, adapt and evolve their marketing to optimize its performance in real time. With its credentials as a technology-led marketing agency, and its position as a trusted vendor, Metia is the ideal place to apply our skills to the benefit of clients.”