Metia wins GM Nameplate digital marketing account
Agency to modernize GMN’s digital presence in conjunction with landmark 60th anniversary rebranding
SEATTLE — Seattle-based GM Nameplate (GMN) a premier provider of manufacturing solutions including plastics, nameplates, labels, user interface systems and more, has launched a redesigned and developed website, using Metia Group, a global B2B marketing agency, in conjunction with GMN’s 60thanniversary rebranding.
“GMN needed a partner that deeply understands B2B buyers and how to showcase complex technical products and services,” said GMN Marketing Manager Cynthia Schulte. “We chose Metia because they are best suited to improve the user experience and provide better access to content while also laying a foundation for future service enhancements and growth.”
GMN sought an experienced agency with deep digital expertise to deliver an industry-leading web experience that successfully conveys the depth and breadth of GMN’s products and services. After participating in a rigorous selection process, Metia was chosen for its overall excellence and its strengths in website content strategy and usability.
Metia was tasked with re-envisioning the user experience for the GMN website so that it resonates with a new generation of engineers and designers. The new site facilitates online self-service, easier image browsing, and a streamlined workflow. The agency collaborated with GMN’s established content vendor, Heinz Marketing, to redesign all facets of the GMN website, including user experience, system integration and CMS implementation.
“Metia is honored to engage with GMN to create a new website experience that reinforces the company’s history, strength and leadership in celebration of their 60th anniversary,” said Metia President Andrew Martin. “We enjoyed working with GMN to demonstrate exactly how powerful their solutions are.”
Metia has been excelling at B2B technology marketing since the company was founded more than 25 years ago. Metia’s approach to content and programs uniquely distinguishes its clients from their competitors and is rooted in a deep understanding of customer motivations and behavior analysis.
About GM Nameplate
Since 1954, GMN has been serving companies across nearly every industry with custom designed manufactured components. Started as a nameplate manufacturer, today GMN’s capabilities include die-cuts, labels, front panel integration, printed electronics and biosensors, large format digital graphics, brand identity pieces, injection and compression molded plastics, elastomer keypads, value-added assemblies, and more. GMN is privately owned with corporate headquarters in Seattle, Wash., and employs more than 1,000 at its facilities in North America and Asia. The company is recognized as a leading international manufacturer, with a reputation of meeting and exceeding customer expectations every time.