Metia wins Nintex partner marketing account

SEATTLE - Bellevue-based Nintex (www.nintex.com), an industry leader in workflow automation, has chosen Metia Group, a global B2B marketing agency, to act as its design and marketing services agency to focus on partner and channel marketing programs.

“Nintex has a vibrant partner ecosystem,” says Josh Waldo, Nintex Vice President of Channels and Strategy. “We chose Metia because it has deep expertise in B2B technology and an innate insight into the needs of our partners.”

Nintex sought an experienced agency with deep technology marketing expertise and proven partner marketing programs. Metia was chosen based on a strong portfolio of successful partner marketing programs, as well as its clarity and focus on the motivations of technology partners. The initial emphasis is on delivering a suite of materials to assist Nintex partners with the marketing of the company’s workflow automation solutions, built on Microsoft technologies.

“Metia is very excited to work with Nintex to support its partners,” says Andrew Martin, Metia President. Nintex is a pioneer in workflow automation, and our viewpoints on how to best serve partners are in perfect alignment. We look forward to helping their partners grow their businesses through great marketing support and programs.”