SINGAPORE – Metia Group, a global marketing agency, announced that Jason Cheang, Head of Digital, Asia Pacific & Japan, has been selected as a featured speaker for #Emerge2018. The conference is to be held at Twitter APAC headquarters, 138 Market Street, CapitaGreen Level 20, Singapore, on Thursday, April 12 from 3:00 p.m. to 6:00 p.m.
#Emerge2018, hosted by Twitter APAC and Bloomberg Media Group, is an opportunity for marketers and business leaders to come together to discuss the emerging trends that are defining regional B2B go-to-market strategies.
Speakers and panelists attending come from some of the biggest brands and agencies in the APAC, including Maya Hari, Vice President, Asia Pacific, Twitter; Anjali Kapoor, Head of Digital, Asia Pacific, Bloomberg LP; Wendy Hogan, Director, CX & Marketing Strategy, Oracle; and Jamshed Wadla, Director, Digital Marketing and Media, APAC and Japan, Intel Corporation.
Jason’s presentation will describe how Metia designed and executed successful social campaigns using Twitter and Metia’s Active Optimization tools and systems for two leading B2B brands: Dell EMC and TripIt by Concur. Additionally, he’ll explain how Metia targeted highly relevant audiences for these brands in order to produce an impressive return on investment.
“I look forward to sharing the techniques and tools we applied to significantly impact the effectiveness of these two clients’ marketing programs,” Jason explains, “Apart from remarkable copy and compelling creatives, highly defined targeting and active optimization are critical in ensuring that media dollars are not wasted in reaching an irrelevant audience. These are the ingredients to success in Twitter marketing.”