SINGAPORE, 29th May 2020 – The National Environment Agency (NEA) Singapore has selected Metia Group to support its social media strategy and channels.
The National Environment Agency Singapore has reappointed Metia Group as its social agency of record with views to grow its audience and boost engagement across social media channels.
The Metia team will be responsible for the management of the NEA’s Facebook, Instagram, Twitter and Telegram activities, providing support across strategy, planning and monitoring. The main aim of the appointment is to help the NEA to educate, inspire and engage the public in behaviors that will ensure a cleaner and more sustainable environment for Singapore.
The pitching process saw 22 different agencies compete for the social media tender, with Metia Group ultimately securing the 12-month contract, which has the option to be extended for three more years. Regional Director APJ at Metia Group, Sean Donovan said: “We’re thrilled to be reappointed as the NEA’s agency of record for social and to play a part in the championing of sustainability strategies. This project comes at a pivotal moment in modern environmental history and our extensive experience working on community engagement within the public sector means we are well-positioned to make a positive impact. We’re eager to help Singapore build a better environment, and a better future we can all be proud of.”
Metia has content marketing and community building expertise in the public sector both within Singapore, and through its UK and US operations. Metia’s experience in the Singapore public sector includes clients like the Intellectual Property Office of Singapore, Government Technology Agency of Singapore, Building and Construction Authority, as well as agencies like the National Population & Talent Division and The National Climate Change Secretariat, under the Prime Minister’s Office.
Formed on 1 July 2002, the National Environment Agency (NEA) is the leading public organization responsible for ensuring a clean and green environment, and the sustainable development of Singapore. Its key roles are to protect Singapore’s resources from pollution, maintain a high level of public health and provide timely meteorological information.
NEA also develops and spearheads environmental initiatives and programmes through its partnership with People, Public and Private sectors. It is committed to motivating every individual to care for the environment as a way of life, in order to sustain a quality living environment for present and future generations. More information about NEA is available at https://www.nea.gov.sg
Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.
Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com