LONDON – Metia Group, a global B2B marketing agency, has appointed Stuart Handley as Vice President Europe Middle East Africa (EMEA) based in its London business.
Stuart brings more than 25 years of marketing and communications experience to the agency. Most recently he was VP of Brand at Mimecast where he also led communications for their Initial Public Offering (IPO) on Nasdaq. Previously he has held senior communications and marketing roles both client-side at Dell Technologies and at agencies including Text100 and Hill+Knowlton.
In his new role at Metia, Stuart will be responsible for leading the development and delivery of content marketing, social media, lead generation and communications campaigns. Stuart will work with Metia clients which include many leading technology brands such as Microsoft, Dell, Finastra and Workday. In 2016 Metia Group delivered marketing programs in 48 countries within the EMEA region.
Steve Ellis, Chief Executive Officer, Metia Group, said: “Attracting someone of Stuart’s calibre into the business is a great endorsement of our strategy and ambition. We are in an excellent position to capitalise on the growth opportunities presented both by our global technology clients, and a broader group of businesses now undertaking digital transformation. We are confident that Stuart will provide the experience and drive to keep the business expanding in the UK and the rest of EMEA.”
Stuart Handley, VP EMEA, Metia Group, said: “Metia has built an impressive record helping its clients grow their businesses. Its focus on delivering measurable results meets the demand from CMOs for strategies that show clear impact on the business. That said, hitting the numbers is only part of the story. I wanted to join because Metia delivers this impact with work that also shows creative flair and innovation in digital marketing. CMOs get the best of both worlds if you like – results that move the business and stand-out campaigns they can be proud of.”